DALLAS, Oct. 1, 2012 // PRNewswire // -- The term "Party" is defined as "a social gathering of invited guests, typically involving eating, drinking and entertainment."
Pizza Hut couldn't agree more. So while other Parties this time of year are talking about policies and deficits, Pizza Hut today, the first day of National Pizza Month, formally announced the banding together of "The Pizza Party," the only Party that promises to be all about "fun."
To kick things off, The Pizza Party is offering all fans that enroll as members of The Pizza Party at PizzaHut.com/PizzaParty a free order of stuffed pizza rollers with their next online order. This might be the first time a Party has offered its supporters something for free just for showing them a little love. Then, through the election on Nov. 6, The Pizza Party will offer its delegates other firsts, other freebies and plenty of "fun" as the Party that's definitely for the People.
"We recognize that The Pizza Party has been celebrated inside households around the country for years, so we felt an obligation as the pizza company that promises to make it great to make it official," said Kurt Kane, CMO, Pizza Hut.
And no party is complete without a candidate, and The Pizza Party has the perfect one. One full of choices, one built on value and one that encompasses all that turns a good Party into a Great Party – the Pizza Hut Big Dinner Box.
"The Big Dinner Box represents the greatest tasting economic stimulus package in American history," said Kane. "This candidate truly has it all. Two pan pizzas, breadsticks and a choice of one of three incredible sides for only $19.99. No other candidate can offer that kind of value."
With Election Day five weeks away, it's no wonder the Big Dinner Box is centering its campaign on the most important issue facing America today: the economy. The Pizza Party has taken a closer look at this epic value and determined that consumers save $6 when purchasing the Big Dinner Box over buying these items separately. If everyone in America purchases a Big Dinner Box by Election Day, that's a total savings of $1.8 billion*.
For as long as America has enjoyed pizza, The Pizza Party has worked to bring friends and family together to celebrate great times. And never has a candidate shown the ability and determination to answer that call more than Big Dinner Box. With the help of Pizza Hut and The Pizza Party, the Big Dinner Box pledges to visit more households now through Election Day than the other candidates combined. More than 3 million, in fact.
When it comes to running mates, when is the last time America was called on to choose a Vice President? The answer is never, but that changes with The Pizza Party. For the first time ever, a VP candidate will be chosen by the people when The Pizza Party opens voting at PizzaHut.com/PizzaPartyOct. 8, just before the VP debate on Oct. 11.
In a spirited scene this morning at Pizza Hut headquarters in Plano, Texas, delegates of The Pizza Party gathered by the hundreds to take part in the first-ever Pizza Party Convention. Comedian and Big Dinner Box campaign manager Scott Morehead took the stage to announce the formalization of The Pizza Party and introduce Big Dinner Box as the candidate to make it great for America.
More information about The Pizza Party and Big Dinner Box can be found on the Pizza Hut official Twitter and Facebook pages, as well as at the online hub for the campaign, PizzaHut.com/PizzaParty.
*Up to a $26 value is based on average menu prices for listed products in the U.S. as of 7/13/2012.
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.
SOURCE Pizza Hut