Burger 21 Eyes Charlotte and Raleigh-Durham for Franchise Expansion

"Beyond the Better Burger" Franchise to Host Live Webinar on Nov. 1 to Discuss Growth Opportunities 

TAMPA, Fla., Oct. 10, 2012 // PRNewswire // - Burger 21®, a new fast casual concept founded by the owners of The Melting Pot Restaurants, Inc., announced today that it is targeting Charlotte and Raleigh-Durham, N.C. to grow its franchise. The company is hosting a live webinar on Nov.1 to discuss its expansion strategy to bring its chef-inspired burger creations to more communities across the country.

"Burger 21 is growing rapidly and we recognize a tremendous opportunity to expand the brand in North Carolina, including Charlotte and Raleigh-Durham, which are among America's fastest-growing cities," said Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. "We are confident that Burger 21 will be successful in these markets and are excited to introduce the 'beyond the better burger' experience to local residents."

Burger 21 launched an aggressive growth initiative last fall to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country. Over time, the company envisions the Charlotte, and Raleigh-Durham, N.C. metro areas potentially supporting 12 to 15 locations. Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in the Atlanta; Orlando, Fla.; and Voorhees, N.J. markets for a total of 10 franchised and company-owned units.

To fuel its expansion in North Carolina, Burger 21 is actively seeking qualified franchisees and will host a live webinar on Nov. 1 at 2 p.m. (EDT). To register, or to learn more about franchising opportunities with Burger 21, please visit www.burger21franchise.com/events.aspx or contact Ashley Pollard, franchise sales associate for Burger 21, at 813-425-6252 or apollard@burger21.com.

Burger 21 is seeking single and multi-unit operators with restaurant experience in North Carolina and throughout the country. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $501,495 - $750,995. The initial franchise fee is $40,000; however, a 10 percent discount is applied to all franchises sold by Dec. 21, 2012. Reduced franchise fees apply for Area Development Agreements of four or more units.

To learn more about ownership opportunities with Burger 21, contact Dan Stone, vice president of franchise development for Front Burner Brands, at 813-425-6208 and dstone@burger21.com or visit http://www.burger21franchise.com.

About Burger 21

With four locations in Tampa Bay, Fla., and six in development in Orlando, Atlanta and Voorhees, N.J., Burger 21 is a "beyond the better burger" fast-casualfranchise concept founded in 2010. Burger 21 is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground beef to chicken, turkey, shrimp and tuna burgers, made-to-order salads, Hebrew National all-beef hot dogs, hand-breaded chicken tenders and an extensive shake bar including hand-dipped shakes, floats and sundaes. Burger 21 is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.burger21.com.

About Front Burner Brands

Front Burner Brands (formerly known as TGS Restaurant Management) is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 140 locations in North America and more than 25 locations currently in development, Burger 21 with four locations open in Tampa Bay and six in development in Orlando, Atlanta and Voorhees, N.J., GrillSmith with six locations in the Tampa Bay area and other new franchise concepts in development. For more information, visit http://www.frontburnerbrands.com.

Contact:

Kim Ryan
Fish Consulting
(770) 205-7423
kryan@fish-consulting.com

SOURCE Burger 21

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