Noodles & Company Expands to the New York Metro Area with Mascott Corporation in East Brunswick, New Jersey

Experienced Franchise Partner Teams Up with Successful Restaurant Brand to Open First Location

October 10, 2012 // Franchising.com // Broomfield, Colo – Noodles & Company, the fast-casual restaurant concept with more than 300 locations throughout the U.S. that features a collection of dishes from around the world, has announced an area development agreement with Mascott Corporation, owner and operator of six restaurant brands in the New Jersey region. Through the partnership, the Noodles & Company brand will open its very first restaurant in the greater New York metro area. The restaurant will be located in a free-standing location at 683 Route 18 South in East Brunswick, New Jersey and is slated to open in early 2013.

This agreement with Mascott Corporation is emblematic of the growth trajectory for Noodles & Company, and is part of a multi-phased development effort to enter the Northeast, including the brand’s first restaurant in Hartford, Conn, which opened on October 3, 2012. As Noodles sets its expansion plans to new markets, specifically in the Northeast, the brand is attracting and partnering with proven, high-caliber franchise operators, like Mascott Corporation. Through a combination of company and franchise restaurants, Noodles plans to open dozens of locations throughout the Northeast, including Boston, Hartford , Long Island, and New Jersey in the next several years.

“We’re incredibly excited to be in the first stages of executing our growth plans in the New York metro and New England regions. We have made no small effort in selecting the best operators to help us grow and Mascott is a shining example of success in the restaurant industry. Their history and experience introducing brands to these markets is unparalleled and we are all proud to have formed a partnership together,” said J.B. Hewetson, Franchise Director of Noodles & Company.

“Noodles & Company is a unique brand with both company and franchise partners behind it opening and operating restaurants successfully across the U.S. We are extremely excited to announce the first of many restaurants in our marketplace. We have a successful history of bringing high quality brands to the communities of New Jersey and a commitment to the highest quality dining experience for our guests” said Scott Gillman, Chief Executive Officer, Mascott Corporation.

Noodles & Company has a proven record of smart, disciplined growth and success. The brand was recently ranked one of the top 10 fastest-growing chains by Technomic and Inc. magazine and is noted as one of the fastest-growing restaurant concepts in the last five years. The brand has tripled in size in the last seven years with double-digit annual growth since 2008. Noodles & Company has delivered especially strong performance in the past several years with positive same-store sales in 25 of the last 26 quarters. Noodles will reach approximately 330 units by the end of 2012.

About Noodles & Company

Noodles & Company was founded in 1995 with the opening of its first restaurant in the Cherry Creek neighborhood of Denver. Headquartered in Broomfield, Colorado, Noodles & Company is a collection of more than 300 neighborhood restaurants in 23 states and growing.

Noodles & Company features timeless dishes from around the world. From Penne Rosa and Wisconsin Mac & Cheese to The Med Salad and Indonesian Peanut Sauté, there are favorites for both kids and adults. Every dish is prepared fresh with a commitment to quality ingredients. Because the food isn’t prepackaged, each dish is customizable to diet and taste preferences. The restaurant delivers these fresh, made-to-order dishes within minutes of ordering right to the table on real china with real silverware. For more information, visit http://www.noodles.com/.

About Mascott Corporation

Mascott Corporation was created in 1989 when Markers Restaurant opened in the Harborside Financial Center in Jersey City, New Jersey. In 2009, Mascott embarked upon adding fast-casual brands to its restaurant operations by introducing Smashburger to the New Jersey area and then added Noodles & Company in 2012. Mascott is also a franchisee of Cinnabon World Famous Cinnamon Rolls, Seattle's Best Coffee and Carvel Ice Cream. For more information, visit http://www.mascott.com

Media Contacts:

Mandy Melby
(720)-214-1971
mmelby@noodles.com

Mascott Corporation
Scott Gillman
908-436-1800
scott.gillman@mascott.com

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