Villa Fresh Italian Kitchen Invites Fans to Enjoy Free Pizza on October 16

Popular QSR Hosts Third Annual “Have a Slice Day” Event

MORRISTOWN, N.J. - October 10, 2012 - (BUSINESS WIRE) - Villa Enterprises Management Ltd., Inc., the global multi-concept restaurant franchisor, announced today its U.S. Villa Fresh Italian Kitchen locations will celebrate National Pizza Month this October by offering new and existing fans a free slice of pizza on Tuesday, October 16.

Beginning October 1, pizza-loving Facebook fans who “Like” Villa Fresh Italian Kitchen on Facebook will have access to a time-sensitive downloadable coupon for one free slice of pizza. These coupons will be redeemable during the one-day Have a Slice Day promotion on October 16 at participating locations across the United States.

“What better way to celebrate National Pizza Month than inviting our fans to enjoy a free slice of our Neapolitan-style pizza?” said CEO Anthony Scotto. “This is just our small way of thanking our valued customers for their continued patronage throughout the year.”

Last year, Have a Slice Day served up more than 5,500 free slices of pizza nationwide - that’s more than 1,300 pounds of dough, 650 pounds of cheese and more than 60 gallons of sauce in one day. Created in 2010 during National Pizza Month to celebrate Villa Fresh Italian Kitchen’s loyal fans, the promotion has helped grow and engage the brands Facebook fans, and in 2011, within two weeks the promotion attracted nearly 3,000 Facebook fans.

“Last year, our fans came in droves to Villa Fresh Italian Kitchen locations nationwide to enjoy our pizza,” explained Scotto. “We hope our fans join us again this year and spread the word to friends and family so everyone can enjoy a free slice.”

For more information or to print a free pizza slice coupon, visit Villa Fresh Italian Kitchen's Facebook page at https://www.facebook.com/villa.fresh.italian.kitchen.

About Villa Enterprises Management

Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 330 quick service restaurant (QSR) locations across 38 U.S. states, Washington, D.C., Puerto Rico and six additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses, and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50436068&lang=en

Contact:

Oxford Communications
John Forberger
609-397-4242, ext. 139
jforberger@oxfordcommunications.com

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