Lancaster, Pa. (October 12, 2012) – You’ve probably noticed an Auntie Anne’s® crewmember standing in front of your local store, offering samples of fresh, hot pretzels. Perhaps you’ve even stopped to sample the company’s Original Pretzel or another special flavor on display. Now, Auntie Anne’s is providing an additional incentive for guests to take a risk-free taste of specific pretzel products each Saturday starting Oct. 13 and concluding in stores on Saturday, Nov. 10.
Over the next five weeks, Auntie Anne’s stores nationwide will participate in Sampling Saturdays by providing bite-sized samples of the featured pretzel or sips of the featured lemonade flavor. In addition to receiving the sample, guests will be provided with scratch-off cards to try their luck at winning instant prizes, including free Signature Pretzels and free 21-ounce fountain drinks. Signature pretzels include Original, Cinnamon Sugar, Sweet Almond, Garlic, Sour Cream and Onion, Sesame, and Jalapeño.
In addition to receiving the instant win scratch-off cards, guests will be invited to enter a grand prize sweepstakes either by texting the unique weekly keyword, found on the scratch-off card or the sampler’s button, to 26739 or by visiting www.SamplingSaturdays.com and entering the keyword. Prizes include a family vacation to one of the Busch Gardens® theme parks in Tampa, Fla. or Williamsburg, Va., free Signature Pretzels for one year, or free 21-ounce fountain drinks for one year. Using the weekly keywords found in stores, guests can enter the sweepstakes once per week through Nov. 16. Winners of these top prizes will be notified at the conclusion of Sampling Saturdays, on or about Monday, Nov. 19.
Carl Hornberger, Auntie Anne’s Director of Menu Management said, “The more guests visit Auntie Anne’s during Sampling Saturdays, the more chances they have to win valuable prizes, and perhaps discover a new favorite pretzel or lemonade flavor.”
The Sampling Saturdays schedule includes the following:
Auntie Anne’s, which started at a farmer’s market stand in 1988, is now the world’s largest hand-rolled soft pretzel chain with more than 1,250 locations in more than 25 countries. The business grew from founder Anne Beiler’s mission of providing fresh, hot pretzel samples to passersby. The concept mixes, twists and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne’s is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace them with ones that you do. For more information, visit www.auntieannes.com, www.facebook.com/auntieannespretzels, www.twitter.com/auntieannes, or www.youtube.com/auntieannespretzles.
The Busch Gardens parks offer an unparalleled mix of thrilling coasters, entertaining shows and animal encounters that let families soar, roar and discover. Set amidst naturally beautiful environments, Busch Gardens has two locations: Tampa, Fla., and Williamsburg, Va. For more information, visit www.BuschGardens.com. The Busch Gardens parks are part of SeaWorld Parks & Entertainment, which owns and operates 10 parks across the United States. The parks provide lasting memories through up-close animal encounters, thrilling rides and innovative shows and attractions, and play host to 24 million guests each year. SeaWorld Parks & Entertainment employs 20,000 people nationwide and is a portfolio company of The Blackstone Group (NYSE:BX).
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