First DQ® Orange Julius® Opens in Belvidere

Dairy Queen® Brings Newest Treat Concept to the City

October 15, 2012 // Franchising.com // BELVIDERE, Ill. - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Belvidere. The first DQ Orange Julius store to open in Belvidere, the new treat location offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products including an array of fruit beverages and smoothies. Located at 2510 Pearl St., in the food court at Belvidere Tollway Oasis, the restaurant employs a staff of 10.

“I am thrilled to have the DQ Orange Julius store in Belvidere open and ready to serve our customers,” said new operator Ghanshyam Patel. “The Dairy Queen system is the world-wide treat leader and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Belvidere community.”

The DQ Orange Julius store in Belvidere features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages.

“We are looking to provide the Belvidere community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Patel.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.

Belvidere DQ Orange Julius at a glance:

Employees: 10

Hours of operation: Monday – Thursday 10 a.m. to 9 p.m.
Friday – Sunday 10 a.m. to 10 p.m.

Contact Information: Store phone number: 815-544-1500

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com

SOURCE ADQ

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