Indianapolis Senior Care Company Walks to Support the Alzheimer’s Association

In line with their mission to change the way the world ages, Home Care Assistance creates a team to participate in the Walk to End Alzheimer’s to raise awareness around Alzheimer’s care and prevention.

Carmel, Indiana (PRWEB) October 15, 2012 - Home Care Assistance, North America’s premier provider of in-home care, has formed a team to participate in the Walk to End Alzheimer’s this Sunday October 14th at Military Park at White River State Park in Indianapolis. Home Care Assistance prides itself on being a positive contributor to the communities it serves with a focus on social responsibility and education around topics related to aging, wellness and quality of life. Fulfilling this role, Home Care Assistance-Hoosier Heartland hopes local community members will join in the effort to raise awareness around Alzheimer’s care and prevention. Participants can register online at

“Since we opened a month ago, this is our first time participating as a team in the Walk to End Alzheimer’s, but we are really looking forward to it,” said Michael Rothenberger, President of Home Care Assistance – Hoosier Heartland. “With the little time we had to prepare, I am very proud of all of our employees, friends and family members that joined us in our fight for the cure. Aligned with our mission to change the way the world ages, we are committed to supporting foundations that share our vision around healthy longevity, wellness and quality of life. We plan to grow our team every year, making an even greater impact in the future.”

Alzheimer’s disease, the most common form of dementia, affects six million people in the United States and Canada. Currently there is no cure for the disease but treatments for symptoms and interventions to slow disease progression are available, improving quality of life for Alzheimer’s sufferers as well as their caregivers. Today, there is a worldwide effort under way to find better ways to treat the disease, delay its onset, and prevent it from progressing. The Walk to End Alzheimer’s is part of this mission, aiming to raise awareness and funds for Alzheimer’s care and prevention.

Money raised from The Walk to End Alzheimer’s will fund mission-related initiatives of care, support, and research for the Alzheimer’s Association. Designed not only as a fundraiser, the walk also raises awareness around Alzheimer’s in the Indianapolis community. The Greater Indiana Chapter of Alzheimer’s Association will be at the event to provide information about Alzheimer’s disease, ways to support programs and services, as well as opportunities to get involved with the cause through advocacy initiatives and clinical trial enrollment.

In line with their focus on community education, Home Care Assistance offers several resources for Alzheimer’s and Dementia information. Visit to download a FREE copy of Home Care Assistance’s Alzheimer’s and Dementia Care Patient Guide for practical advice on caring for a loved one with Alzheimer’s and general information about this disease. As part of a larger initiative, Home Care Assistance has partnered with the American Society on Aging (ASA) to offer a series of “Healthy Longevity” webinars that address strategies for assisting, engaging and motivating clients with dementia. Senior care and medical professionals can receive FREE CEUs from each of the upcoming webinars on November 6th and December 4th. Pre-registration is required so visit to reserve your spot today!

For more information about Home Care Assistance, visit [http://www.homecareassistance.comor call 317-581-1901 to speak with a care manager.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit or


Kathryn Zakskorn
Home Care Assistance



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