Honest-1 Auto Care Unveils Substantial Expansion Plans Nationwide

Rapidly Growing Auto Repair and Maintenance Franchise to Open More Than 150 New Locations Nationally

October 18, 2012 // Franchising.com // SCOTTSDALE , Ariz. – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, has contracted for the addition of 150 new units in core markets nationwide over the next five to seven years.

“We have strategically identified markets that are primed and ready for growth through local franchise ownership,” said Jack Keilt, President and CEO of Honest-1 Auto Care. “We are excited to introduce the brand into these selected regions and are eager to demonstrate in each community our eco-friendly, customer centric automotive care.”

Honest-1 has a very unique customer-centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. Honest-1 leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change.

The growing chain of 30 car-care locations in 13 states has transformed the traditional repair shop—viewed by some as a little greasy and intimidating—into an eco-friendly, customer-service-oriented business. Honest-1 Auto Care continues to seek more penetration and development in major cities.

For more information about Honest-1 Auto Care, please visit www.honest-1.com or call (571) 257-9930. For more information regarding franchise opportunities, please visit www.h1franchise.com.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 30 locations operating, Honest-1® plans to open 15 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.honest-1.com

Contact:

Heather Youkhana
(847) 945-1300, ext. 253
hyoukhana@fishmanpr.com

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