EMERYVILLE, Calif., Oct. 18, 2012 // PRNewswire // - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, in partnership with Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, proudly announces the debut of the all-new Berry Bitten™ smoothie to celebrate the upcoming November theatrical release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2." As part of the special promotional activities around the long-awaited conclusion to the beloved film series, Jamba® is also sponsoring a "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" Premiere Sweepstakes on Facebook, in which one lucky fan will win a Grand Prize trip for two to attend the world premiere screening of the film on November 12 in Los Angeles.**
Jamba's Berry Bitten smoothie is a low-fat and nutritious beverage made with real whole fruit—guiltlessly satisfying. Like all Jamba smoothies, it contains no high fructose corn syrup, artificial flavors, or preservatives and has 0g trans fat. For a limited time only, customers who purchase a 24-ounce Berry Bitten smoothie at participating Jamba Juice® retail stores will also receive, free of charge, one of four collectible movie-branded slap bracelets featuring their favorite characters from "THE TWILIGHT SAGA: BREAKING DAWN – PART 2."*
"Jamba Juice is honored to have been selected as one of the innovative promotional partners to collaborate with Summit Entertainment in promoting the final installment of THE TWILIGHT SAGA film franchise," said Julie S. Washington, Senior Vice President and Chief Brand Officer, Jamba Juice Company. "At Jamba we are always thinking about the best ways to engage and entice our fans and we are thrilled to offer this exciting, multi-dimensional promotion which we believe will amplify the fun and excitement associated with both brands."
Summit Entertainment, a LIONSGATE® company, will release "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" in theatres on Friday, November 16, 2012.
The astonishing conclusion to the TWILIGHT SAGA franchise, "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" illuminates the secrets and mysteries of this spellbinding romantic epic that has entranced millions. Academy Award® winner Bill Condon directed both the first and second parts of the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The film, based on the fourth novel in author Stephenie Meyer's "Twilight" series, was written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.
Jamba Juice fans can learn more by becoming a Jamba Insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice.
* For a limited time (Oct. 18 – Nov. 30, 2012). While supplies last.
** Sweepstakes ends Oct. 29, 2012 at 10:59:59 a.m. PT. Rules and information available at: http://www.JambaJuice.com/TwilightSweepstakesRules.
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
The Twilight Saga film series stars Kristen Stewart, Robert Pattinson and Taylor Lautner, and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, The Twilight Saga: New Moon was released November 20, 2009, the third installment, The Twilight Saga: Eclipse was released June 30, 2010, and TThe Twilight Saga: Breaking Dawn – PART 1 was released on November 18, 2011.
Summit Entertainment, a LIONSGATE® company, is a worldwide theatrical motion picture development, financing, production and distribution studio. The company handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.
SOURCE Jamba Juice