Honest-1 Auto Care Selected as One of 50 Top Franchises for Minorities

National Eco-friendly, Customer-Centric Automotive Franchise Recognized as Outstanding Business Opportunity for Minorities

October 23, 2012 // Franchising.com // SCOTTSDALE, Ariz. – The National Minority Franchising Initiative (NMFI) has selected Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, as one of its “50 Top Franchises for Minorities.” The results of the survey were featured in the October 12, 2012 issue of USA Today in the Franchising Today section.

With the goal to increase minority representation within franchise systems, the 50 Top Franchises for Minorities list recognizes companies offering quality support among the minority population, meeting the needs of a largely under-represented market.

“To be recognized on this list is truly a testament to the strength of our brand and our relentless commitment to the support and success of everyone in our franchise system,” said Jack Keilt, president and CEO of Honest-1 Auto Care. “We are honored to be ranked amongst some of the nation’s leading franchises, and look forward to continued success for years to come.”

The growing chain of 30 car-care locations in 13 states has transformed the traditional repair shop—viewed by some as a little greasy and intimidating—into an eco-friendly, customer-service-oriented business. Honest-1 provides centers that are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. Honest-1 also leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change.

For more information about Honest-1 Auto Care, please visit www.honest-1.com or call (571) 257-9930. For more information regarding franchise opportunities, please visit www.h1franchise.com.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 30 locations operating, Honest-1® plans to open 15 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.honest-1.com

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