All-New Line of Merchandise Based on the Eagerly Awaited Download, Angry Birds™ Star Wars™, Lands At Toys"R"Us®
Toys"R"Us to Serve as the Ultimate Angry Birds™ Star Wars™ Destination, Helping Enthusiasts Everywhere Explore “A Galaxy Far, Far Away” with Toys Based on Iconic Characters of the Epic Space Fantasy;
Before the Official Toy Launch, Select Items on Sale Now In Toys"R"Us Stores Nationwide and Online at Toysrus.com
October 24, 2012 // Franchising.com // WAYNE, NJ – As Rovio Entertainment and Lucasfilm Ltd. gear up for the November 8 worldwide debut of the new Angry Birds™ Star Wars™ app, Toys"R"Us® stores and Toysrus.com are ready to serve as the ultimate retail destination for consumers nationwide hoping to explore “A Galaxy Far, Far Away” with a new line of plush, board games, launchers and more. Gamers, collectors and pop culture enthusiasts eagerly awaiting the mashup of these two beloved properties in the virtual world, have already been flocking to Toys"R"Us to purchase select toys and games featuring fan-favorite Angry Birds characters as iconic heroes of the classic Star Wars saga before they’re available anywhere else.
“For decades, products based on the Star Wars franchise have been perennial favorites at Toys"R"Us, and ever since Angry Birds toys were first introduced two years ago, fans have visited our stores across the country for hands-on, feathered fun,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys"R"Us, Inc. “We know that bringing together the critically acclaimed Angry Birds app with the epic space franchise of Star Wars offers irresistible appeal, and we’re thrilled to bring the combination of the two properties to life through toys, games and other great products for our customers nationwide.”
Toys"R"Us Stores Bring this Virtual Mashup to Customers with Great New Products
Starting with the Early Angry Birds Package, Jenga Death Star Game and the AT-AT Attack Battle Game from Hasbro, these hot new items are currently rolling into Toys"R"Us stores. Following is a sampling of Angry Birds Star Wars toys that are available at Toys"R"Us:
Angry Birds™ Star Wars® AT-AT Attack Battle Game from Hasbro®
With the AT-AT Attack Battle Game, kids can stack, launch and destroy. This set includes 21 blocks which can be used to create the signature AT-AT, a lightsaber launcher and 12 Angry Birds Star Wars figures, including two that are exclusive to this set! Players can also unlock content in-app with a special code in each pack. No batteries required. Ages 5 and up. Available now at Toys"R"Us stores nationwide and online at Toysrus.com.
Angry Birds™ Star Wars® Early Angry Birds Package from Hasbro®
Just like the original Star Wars Early Bird pack from 1977, this pack features the same four characters from the movie saga. This time our rebel heroes have beaks, wings and a bad attitude about the Empire’s evil pigs. Now, kids can take aim with a lightsaber and launch into fun with R2-D2 Egg, Luke Skywalker Bird, Princess Leia Bird, Chewbacca Bird, two blocks and one lightsaber launcher. No batteries required. Ages 5 and up. Available now at Toys"R"Us stores nationwide and online at Toysrus.com.
Angry Birds™ Star Wars® Jenga Death Star Game from Hasbro®
Players can unleash the birds to help destroy the Death Star with Angry Birds Star Wars Jenga Death Star Game! By pulling back the X-Wing Fighter to launch an epic squawk attack with Luke, Han Solo or Chewbacca birds, kids can knock the pigs’ block off and destroy the Death Star. Players can also unlock content in-app with a special code in each pack. No batteries required. Ages 8 and up. Available now at Toys"R"Us stores nationwide and online at Toysrus.com.
Koosh Angry Birds™Star Wars® Jedi Slingshot from Hasbro®
Little adventurers can “use the Force” and transform into heroic Jedi Knights with this easy-to-use toy. With one swift pull and release of the sling, preschoolers can launch the included Luke Skywalker Bird Faceball at the Darth Vader Pig target. No batteries required. Ages 4 and up. Available at Toys"R"Us stores nationwide and online at Toysrus.com beginning October 28.
Angry Birds™Star Wars® Plush Assortment from Commonwealth®
Enthusiasts everywhere can bring the fun of the birds home in super soft, intergalactic form! These plush characters come in two sizes, five- or eight-inch, and include Luke Skywalker Bird, Princess Leia Bird, Darth Vader Bird, Han Solo Bird and Storm Trooper Bird. No batteries required. Ages 4 and up. Available at Toys"R"Us stores nationwide and online at Toysrus.com beginning October 28.
Toys"R"Us stores nationwide will dedicate prominent space to this exciting new product line with Angry Birds Star Warsmerchandise showcased prominently in-store throughout the holiday season. The company also named Angry BirdsStar Wars Jenga Death Star to its list of 2012 Holiday Toy Trends, representative of a “Rad” Return from the 80’s, one of the company’s top toy-buying trends of the season.
A Flagship Presence for Feathered Fun at the Crossroads of the World
Earlier this month, Toys"R"Us partnered with Rovio and Lucasfilm to host an event at the company’s international flagship store, Toys"R"Us Times Square in New York City, where customers were introduced to Angry Birds Star Warsand the app-inspired merchandise for the very first time. The all-new collection – from Halloween costumes and board games, to launchers and plush characters – was displayed throughout the day, providing fans a sneak peek of what’s to come, plus the opportunity to meet the creators of Angry Birds and take photos with an oversized, plush Chewbacca Bird.
Serving as the ultimate destination for tech-savvy consumers’ favorite feathered characters, the company recently unveiled a permanent Angry Birds boutique at Toys"R"Us Times Square. Featuring graphics of Angry Birds characters and other images reminiscent of the game, anchored by an eye-catching 20-foot-tall tower of stacked boxes with a King Pig perched on top, customers won’t be able to miss this dedicated space, filled with hundreds of Angry Birds products, including the latest Star Wars introductions.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.
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