Bruegger's Bagels Brews Up Miracles and Free Coffee

Bagel chain launches third annual campaign for Children's Miracle Network Hospitals. 

BURLINGTON, VT, October 24, 2012 /24-7PressRelease/ - Bruegger's Bagels kicks off its annual fundraising for Children's Miracle Network Hospitals today with a coffee-flavored campaign that benefits children's hospitals across the U.S. The bagel chain, known for its authentic, award-winning New York style bagels, will donate a portion of proceeds from sales of its popular Bottomless Mugs through the end of the year.

Bruegger's Bottomless Mug Club started more than 10 years ago, and has been helping out local children's hospitals since 2010. Guests who purchase the Bottomless Mug receive free coffee, tea and soda for the remainder of 2012 and throughout 2013, saving an average of $300 per year. Sales begin today at nearly all of 300+ Bruegger's locations nationwide.

"Through the Bottomless Mug campaign, Bruegger's staff and loyal guests can work miracles together for their local children's hospital," said Bruegger's Bagels President David Austin. "Our customers love the benefits of the Bottomless Mug, but more importantly, enjoy the opportunity to help kids in need."

The highlight of the national campaign comes on Wednesday, Nov.14, when Bruegger's hosts its popular annual Free Coffee Day until 2 p.m. Guests can enjoy their first cup on Bruegger's while donating their spare change (or more) to Children's Miracle Network Hospitals at canisters located by the register. In 2011, guests contributed more than $30,000 on Free Coffee Day.

"Bruegger's Bagels is such a valued partner, raising both awareness and funds for our local hospitals," said Children's Miracle Network Hospitals Chief Corporate Partnerships Officer Clark Sweat. "Through sales of its coffee mugs and the support of its guests, Bruegger's helps us do more good for millions of children and families across the U.S."

Last year, Bruegger's donated nearly $100,000 to benefit kids and families in need through Children's Miracle Network Hospitals. In addition to the Bottomless Mug campaign, Bruegger's neighborhood bakeries host fundraisers and events for local children's hospitals throughout the year.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates more than 300 Bruegger's bakeries in North America. Renowned for its award-winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI's parent company, Groupe Le Duff, SA, is the world's second largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vt. For more information, please visit http://www.brueggers.com or become a fan on Facebook at http://www.facebook.com/brueggers.

About Children's Miracle Network Hospitals

Children's Miracle Network Hospitals raises funds for 170 nonprofit children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at http://www.CMNHospitals.org.

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