Outdoor Living Brands Expands With Acquisition Of Wood Re New

Company Will Be Immediately Diversified And Rebranded As Renew Crew, Provides New Opportunities To Support Americans' Enjoyment Of The Great Outdoors

RICHMOND, Va., Oct. 24, 2012 // PRNewswire // - Consistent with its mission to enhance Americans' enjoyments of outdoor living spaces, Outdoor Living Brands has expanded its franchise opportunity portfolio with the acquisition of Wood Re New, a franchise currently focused on the environmentally friendly cleaning, staining and protecting of decks, fences and other exterior wood surfaces.

The addition of Wood Re New to the successful Outdoor Living Brands portfolio brings the number of business units in the company to four. It joins Archadeck Outdoor Living, Mosquito Squad, named to the Inc. Magazine list of top 5000 fastest growing private companies in both 2012 and 2011, and Outdoor Lighting Perspectives. Founded in 1993, the Springfield, Mo., company began franchising in 2002 and currently has 24 franchise locations in twelve states. As part of the acquisition, Stan Krempges, founder and president, and the entire Wood Re New team will join Outdoor Living Brands and Stan will continue to lead this business unit going forward.

As part of the Outdoor Living Brands' growth strategy for the business, Wood Re New will be immediately rebranded and launched as Renew Crew, with a significantly broadened service offering. The expanded service offering includes the cleaning and protecting a wide variety of exterior and outdoor surface that require regular upkeep by homeowners and commercial property owners, including patios; walkways; vinyl, aluminum and stucco siding; brick; gutters; composite decking and driveways – in addition to the continuation of the company's previous service offerings for wood decks, fences and siding. Training of the existing franchisees in these expanded services has already commenced. Complete information about this exciting new business opportunity can now be found at http://www.renewcrewfranchise.com

"This company is an excellent strategic fit with Outdoor Living Brands' focus on franchising low-investment concepts that assist similar clients to enjoy an active, outdoor living-focused lifestyle," said Chris Grandpre, chairman and CEO of Outdoor Living Brands. "Not only is this new brand a strong franchise concept with a proven business model, but it is easily trainable and scalable in the field, and most importantly, provides a high-margin, recurring revenue stream for its franchisees."

Grandpre said Renew Crew is a logical add-on concept for a wide variety of home service businesses and outdoor contractors, both independent businesses and franchisees of other brands, seeking growth and diversification to their current holdings. An especially appealing feature of Renew Crew will be its annual service contract approach to outdoor cleaning and protecting, ensuring that client's homes and outdoor surfaces stay in peak condition, while securing a sustainable recurring revenue stream for Renew Crew operators. Territories are currently under development and the company expects to award an additional 40 locations by the end of the 2013.

"We are delighted to be partnering with Outdoor Living Brands to continue the growth and development of the Wood Re New business under the Renew Crew brand and business model," said Stan Krempges. "We sought them out and have been working collaboratively for over a year now to broaden the business model with sustainable products for Renew Crew franchisees to use to eliminate the dirt, grime and mold usually associated with weathered outdoor surfaces. Our franchisees are genuinely excited about the expanded business model plus the additional technology and support resources that Outdoor Living Brands brings to this business."

About Outdoor Living Brands

Based in Richmond, Va., Outdoor Living Brands is a national franchisor specializing in the outdoor living industry. With approximately 250 franchised locations, its award-winning brands including Archadeck Outdoor Living, Mosquito Squad, Outdoor Lighting Perspectives and Renew Crew. Outdoor Living Brands franchise concepts have been continually recognized for excellence by many organizations, including Inc. Magazine (Inc. 5000 list of fastest growing companies in 2012, 2011) Franchise Research Institute for franchise excellence (2012, 2011, 2010) and Franchise Business Review for franchisee satisfaction (2012, 2011, 2010). For franchise information, visit www.OutdoorLivingBrands.com, www.RenewCrewClean.com and www.RenewCrewFranchise.com.

SOURCE Outdoor Living Brands



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