Yogurtland Opens First New York City Location

IRVINE, Calif. - October 24, 2012 - (BUSINESS WIRE) - New York’s flavor cravers are in for a special treat now that Yogurtland’s first New York location is open. The new Yogurtland shop is located at 1275 1st Avenue near East 68th.

The 900-square-foot Yogurtland is open from Monday – Sunday, 11 AM – 11 PM, and employs 15 people. This is the first New York City location for Yogurtland franchise partner Peter Nguyen, who plans to open several more.

“Yogurtland is a healthy treat and our proprietary flavors makes Yogurtland frozen yogurt superior. Our concept lets people be in control of their yogurt experience and choose the flavors and toppings that they love,” said Peter Nguyen.

For Yogurtland, this is the beginning of a major expansion in the New York metropolitan area that will include both company-owned and franchised locations. Yogurtland will open another location at 207 7th Avenue, near 3rd Street, in Brooklyn later this year. The company is actively seeking qualified franchise partners for the New York area.

Working with exclusive broker Gluck & Company Realty, Yogurtland is targeting 1,000 – 1,400 square foot locations in neighborhoods with families, schools and businesses that have strong pedestrian traffic.

"I am pleased to have a role in bringing such a healthy and community-minded business to New York. Yogurtland will soon be the go-to place for frozen yogurt in all of the North East,” said Cindy Gluck, president of Gluck & Company Realty.

Yogurtland frozen yogurt shops generate an average unit volume of more than $780,000 and last year Yogurtland served more than 49 million cups of frozen yogurt.

Known for its smooth and creamy taste, Yogurtland combines authentic flavors with real milk for a delicious taste that’s also good for you. Naturally occurring calcium and Vitamin D make Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. Yogurtland yogurt also has six probiotics and the live and active yogurt cultures your body needs for a healthy balance. Yogurtland features non- and low-fat yogurt flavors as well as no sugar added choices.

Yogurtland’s premium custom flavors come from real ingredients sourced from their original locations – Madagascar vanilla beans from Madagascar, Belgian chocolate from Belgium, Maqui Berry from Patagonia. No other yogurt chain offers such original flavors and exciting combinations such as Salted Caramel Pecan, Blackberry Passion Fruit Tart, Lychee Tart, Dragon Passion Fruit Tart, Mango and Matcha Green Tea. Yogurtland’s wide range of flavors average 25 calories per ounce.

Yogurtland offers more than 15 different kinds of seasonal real fruit and more than 45 choices of other premium toppings to customize your refreshing yogurt creation. Seasonal fruit options include bananas, blackberries, honeydew melon, kiwi, lychee, peaches and watermelon. Other popular toppings include your favorite childhood breakfast cereals of Capt n Crunch and Fruity Pebbles to grown-up tastes such as granola, carob chips, yogurt chips, and coconut flakes and chocolatey favorites such as Hershey’s Heath Bar and more.

About Yogurtland

In 2006, Yogurtland opened its first location, and quickly popularized the self-serve frozen yogurt concept. Today, Yogurtland leads the industry with the finest smooth, creamy real yogurt and superior toppings where customers create and control their own flavor experience, all served in a clean, bright environment. Presently there are more than 190 locations across the U.S., Guam and Mexico with more than 50 additional locations scheduled to open over the next six months. For franchising information, visit www.yogurt-land.com.

Contact:

Yogurtland
Barbara Caruso
714-841-6777
carusocom@aol.com

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