Carvel Names Scott Colwell as Brand President

Marketing Veteran Joins FOCUS Brands to Lead Growth of Iconic Ice Cream Brand

ATLANTA, GA - (Marketwire - Oct 29, 2012) - Carvel® Ice Cream announced today that it has named Scott Colwell as Brand President. Scott's primary responsibilities will be to develop and ensure successful execution of Carvel brand strategies and programs to enable the evolution of the brand with continued sales and profit growth.

Scott states his goals for Carvel are "to work closely with our associates and franchise partners to energize our iconic brand, accelerate the growth of Carvel and strengthen our leadership position in ice cream and treats."

With over thirty years of marketing, product innovation, strategic planning and general management expertise, Scott was most recently the chief marketing officer at Bruegger's Enterprises, Inc. He and his team successfully developed and implemented brand strategies and innovation initiatives. Prior to Bruegger's, Scott served in various executive roles at Dunkin' Brands Inc., Bob Evans Farms, Inc. and Friendly's Ice Cream Corporation.

"We are thrilled to welcome Scott to the Carvel team," said FOCUS Brands CEO Russ Umphenour. "As we look to the future, Scott has the vision to take us to the next level and bring his extensive experience and knowledge about franchising and brand leadership to Carvel."

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Contact:

Melissa Smith
PR & Communications Manager
404.705.4449 (direct)
678.777.0488 (cell)

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