NEW YORK, Oct. 30, 2012 // PRNewswire // - Weight Watchers today announced that it will donate $1 million to hunger-fighting organizations Share Our Strength and Action Against Hunger through its 5th Annual Lose For Good campaign. The yearly initiative gives meetings members and Weight Watchers Online subscribers the chance to help fight global hunger and chronic malnutrition, simply by losing weight. This year, Weight Watchers members and Online subscribers lost an estimated 4 million pounds during the seven week campaign, and more than 860 food drives were conducted in meetings rooms, resulting in the donation of nearly 200,000 pounds of food to local food banks.
From the inaugural campaign in 2008 through 2012, Weight Watchers will have donated $5 million to its partners to help fight hunger, and Weight Watchers members and online subscribers have lost an estimated 20 million pounds during the campaigns. In addition, Weight Watchers members have donated more than 5.7 million pounds of food to local banks.
Each year, the Lose For Good campaign invites Weight Watchers members and Weight Watchers Online subscribers to lose weight, and Weight Watchers donates up to $1 million to Share Our Strength® and Action Against Hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day, while Action Against Hunger fights hunger and chronic malnutrition around the world.
"We're thrilled to once again translate our members' and subscribers' successful weight loss into a meaningful contribution to these worthy organizations," said Cheryl Callan, Senior Vice President of Marketing, Weight Watchers International. "We're so proud of their commitment not only to their health, but also the health of others in their community and around the world."
This year, Action Against Hunger will honor Weight Watchers with the Humanitarian Award at its annual gala in New York on October 30. The Action Against Hunger Humanitarian Award, now in its 12th year, recognizes corporations and individuals whose philanthropy, public awareness efforts, or direct work in emergency settings has contributed significantly to the humanitarian field. Past recipients include Tyco International, filmmaker Terry George, Archbishop Emeritus Desmond Tutu, President Nelson Mandela, journalist Anderson Cooper, actor Susan Sarandon, and the late author Frank McCourt, among others.
"Weight Watchers contribution to Action Against Hunger over the past few years has truly made an impact," said Nan Dale, CEO of Action Against Hunger. "It is through the support of companies like this that we are able to truly make a difference in the lives of children around the world."
Since 2008, Weight Watchers has donated $1.5 million to Action Against Hunger through the Lose For Good campaign. That contribution helps the organization battle hunger and save the lives of malnourished children and families in more than 40 countries.
"We are truly honored and humbled by this recognition from Action Against Hunger," said David Kirchhoff, President and CEO, Weight Watchers International. "This organization makes such a meaningful difference in people's lives and in the world and we're proud supporters."
To learn more about the Lose For Good campaign, visit www.WeightWatchers.com/LoseForGood.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
Action Against Hunger is an international humanitarian organization committed to ending world hunger. Recognized as a leader in the fight against malnutrition, Action Against Hunger works to save the lives of malnourished children while providing communities with access to safe water and sustainable solutions to hunger. With over 30 years of expertise in emergency situations of conflict, natural disaster, and chronic food insecurity, Action Against Hunger runs life-saving programs in some 40 countries benefiting 7 million people each year.
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. More specifically, the No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and, through Share Our Strength's Cooking Matters® program, teaches low-income families how to cook healthy, affordable meals at home. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
SOURCE Weight Watchers