EAST LANSING, MI, Oct. 25, 2012 – East Lansing-based Biggby Coffee® has been included on not one, but two, top franchise lists this month! For the second consecutive year, the company earned a spot on Franchise Business Review’s Top 40 Food Franchises Report, and also claimed the 348 spot on Franchise Times Magazine’s Top 500 Franchise Brands.
Franchise Business Review’s annual report is based on overall franchisee satisfaction and is compiled from surveying 4,000 different franchisees in the food sector, representing 84 brands and more than 22,000 franchised businesses. Their findings are based on a series of questions in which franchisees rank their franchise system in the areas of financial opportunity, training and support, leadership, operations and development, core values, franchisee community, and more.
On a much larger scale, Franchise Times compiled their list by comparing worldwide sales figures from various types of franchise chains of all sizes including, hotels, cleaning services, automotive, health and fitness, medical and more. Biggby was included on the list for the first time in company history and was among only four other coffee concepts to make the list.
“Being a part of both reports is an honor and really shows the great things that are happening for our franchisees and the company as a whole,” Michael McFall, Biggby Coffee® company president, said. “Along with sales figures, one of the key signs of success for a franchised business is having happy franchisees. Being ranked on both lists demonstrates that we have both of those bases covered.”
Franchise Business Review’s report also included information on investment statistics and an overall market analysis of the food sector today. When compared with the other concepts on the list, the approximate total investment for a Biggby franchise is more than $160,000 less than the medium investment of the other top 40 brands.
“Over the past few years my vision has been giving our franchisees the opportunity to make the highest possible return on their investment in the quickest amount of time,” McFall said. “We have made great strides in this, which has had an all-around positive impact on our both our franchisee’s and company-wide success.”
East Lansing, Mich.-based Biggby® Coffee opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. Biggby Coffee introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today Biggby Coffee has 160 cafes open or under contract across eight states including: Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin, Florida, and Texas. For more information, visit www.biggby.com.