November 06, 2012 // Franchising.com // ATLANTA – Every neighborhood has a story, from the “Visual Music” of Midtown Atlanta and “The Scent of Style” in New York’s Chelsea to the “Vaulted Treasures” of London’s Tower Hill. IHG’s upscale boutique hotel brand, Hotel Indigo®, brings these local neighborhood stories to life in each of its nearly 50 hotels around the globe. With its “Locals Know Best: My Neighborhood Snapshot” campaign, the Hotel Indigo brand is inviting locals to tell their neighborhood story, for the chance to experience one of six Hotel Indigo neighborhoods like a local.
Each Hotel Indigo hotel’s neighborhood story is woven throughout the guest experience, through the inspired service delivered by the locals on the hotel team and the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel’s design. At the Hotel Indigo Atlanta-Midtown, for example, the story of “visual music” is told through the hotel’s design, inspired by the nearby historic Fox Theater. The Hotel Indigo San Diego Gaslamp Quarter tells the story of the natural environment surrounding the hotel, with a particular focus on water, with locally sourced seafood and glass “nanowalls” that open in the front lobby, bringing the one-of-a-kind San Diego weather indoors for guests.
“We know what’s unique and distinctive about our Hotel Indigo neighborhoods, and we tell that story within our hotels, especially through images,” said Mary Dogan Winslow, director, Americas Brand Management, Hotel Indigo, IHG. “We’re inviting locals to share photos with us that tell the story of their own neighborhoods, where they go to get the most authentic food, what’s the tastiest local microbrew, where to hear the best local band. When it comes to discovering the untold story of a neighborhood, locals truly know best.”
Each week, from now through Dec. 12, 2012, a true local in one of six Hotel Indigo neighborhoods, Atlanta, Nashville, San Diego, San Antonio, New York, and Asheville, N.C., will share their neighborhood snapshot on the Hotel Indigo Facebook page, telling a story through pictures of what their favorite things are to Do, See, Hear, Taste, Drink and Buy. Consumers are invited to upload photos of their own local favorites, for the chance to win weekly prizes or the final grand prize, their choice of one of the six local neighborhood snapshots.
In addition to the grand prize, consumers who enter the “Locals Know Best: My Neighborhood Snapshot” sweepstakes will have the chance to win weekly prizes that highlight authentic experiences in each featured neighborhood: music and memorabilia from notable artists who’ve played at the Fox Theater in Midtown Atlanta; large woodblock posters from Hatch Show Print in Nashville; fashion books and magazines associated with notable alumni of the Fashion Institute of Technology in New York’s Chelsea neighborhood; a French press coffee maker and select coffees from San Diego; membership in a pimento cheese of the month club from Asheville, N.C.,; and a custom cowboy hat from San Antonio.
For complete rules and entry details, visit www.ihg.co/lkb.
Hotel Indigo® is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo® delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo® property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same.
For more information or to make a reservation, visit www.hotelindigo.com, Twitter www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.