Rocky Mountain Chocolate Factory Discloses Impact of Hurricane Sandy Storm System Upon Retail Store Operations

DURANGO, CO - (Marketwire) - Nov 05, 2012 - Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the "Company"), which franchises/operates gourmet chocolate and self-serve frozen yogurt stores and manufactures an extensive line of premium chocolates and other confectionery products, today reported upon the impact of last week's historic storm that pummeled eastern and northeastern region of the United States.

The Company announced that 16 of its 304 franchised Rocky Mountain Chocolate Factory stores were directly affected by the Hurricane Sandy storm system. To date, 12 of those stores have reopened and reported little or no damage to their facilities. Stores in the State of New Jersey were the hardest hit. The store in Chester, NJ is open, while stores in Long Branch, NJ and Freehold, NJ are tentatively expected to re-open this week. The Atlantic City, NJ and Elizabeth, NJ stores will remain closed for the time being.

"As the clean-up and rebuilding of storm-ravaged cities and neighborhoods along the East Coast gets underway, our hearts go out to our fellow Americans during this time of crisis," commented Frank Crail, Chief Executive Officer of Rocky Mountain Chocolate Factory, Inc. "None of our employees were injured during the storm, and for this we are extremely thankful."

"Our delivery schedules were not disrupted by the storm, and we encourage customers to visit their local Rocky Mountain Chocolate Factory stores," added Bryan Merryman, the Company's Chief Operating Officer. "Customers can also order products online at www.RMCF.com, and our Customer Service Department can be reached at (888) 525-2462 or via email at customerservice@rmcf.net."

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc. is an international franchiser of gourmet chocolate, confection and self-serve frozen yogurt stores and a manufacturer of an extensive line of premium chocolates and other confectionery products. As of November 1, 2012, the Company and its franchisees operated 304 chocolate stores, 53 co-branded stores, and 14 self-serve frozen yogurt stores in 42 states, Canada, Japan and the United Arab Emirates.

The Company is headquartered in Durango, Colorado, and its common stock is listed on The Nasdaq Global Market under the symbol "RMCF."

Contact:

Bryan J. Merryman
COO/CFO
(970) 259-0554

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