Einstein Bros Bagels® and Noah’s New York Bagels® Honor America’s Heroes with Veterans Day Freebie

DENVER - (BUSINESS WIRE) - Nov. 7, 2012 - Einstein Bros Bagels and Noah’s New York Bagels are pleased to pay tribute to America’s veterans this year by offering a FREE Signature or Classic Bagel to all active, inactive and retired military personnel on Sunday, November 11.

This Veterans Day from 5:30 a.m. to 5:00 p.m., military guests are invited to visit any Einstein Bros or Noah’s Bagels location nationwide to receive a FREE Signature or Classic Bagel, no purchase necessary. For a location nearest you, please visit www.einsteinbros.com or www.noahs.com.

“We are pleased to celebrate and show appreciation for America’s veterans with one of our freshly baked bagels, which is just a small way for us to thank the heroes who have sacrificed so much,” commented Jeff O’Neill, chief executive officer for Einstein Noah Restaurant Group.

The company’s Veterans Day promotion will last all day on Sunday, November 11 or until supplies last.

Einstein Bros and Noah’s Bagels’ diverse menu offerings include its world famous freshly baked bagels, signature sandwiches, Smart Choice menu, home-style soups, tempting sweets and bottomless artisan roasted coffee.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates, franchises and licenses locations primarily under the Einstein Bros.® and Noah's New York Bagels® brands. The Company's retail system consists of over 775 restaurants in 39 states and the District of Columbia. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

Source: Einstein Noah Restaurant Group, Inc.

Contact:

ICR
Kristina Jorge
646-277-1234
kjorge@icrinc.com

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