Salsarita’s Names New Vice President Of Operations

Mark Cote Brings More Than 30 Years of Experience to Salsarita’s Fresh Cantina

November 08, 2012 // // Charlotte, N.C. - Salsarita’s, the national Fresh Mexican Cantina, is pleased to announce the addition of Mark Cote to the corporate team as vice president of operations. Cote brings more than 30 years of operations experience in the restaurant industry to Salsarita’s. He will lead the franchise business consultant team, as well as the menu development, design and construction, and training departments.

“Having recently relocated to the Charlotte area with my family, I was eagerly seeking a company that would be the right fit for my experience and skill set,” Cote said. “Salsarita’s restaurants are clean, the food is fresh and plentiful, the speed of service is amazing, the atmosphere is fun and upbeat thanks to great employees, and the customers are excited to be there. I really look forward to meeting each franchisee and working to make Salsarita’s even better.”

Cote most recently ran the operations of Boston Bread, LLC, the Panera Bread franchisee in Boston, overseeing the day-to-day operations of 16 Panera locations and 750 employees. Before that Cote worked for Friendly Ice Cream Corporation, starting as a district manager and moving up the ladder through training and human resources positions to director of operations and director of training and development. Cote also worked in restaurant operations for brands like D’Angelo Sandwich Shops and Darden York Steak House.

“Mark brings a great deal of experience and talent to our team,” said President and COO Larry Reinstein. “His people development skills are going to greatly benefit our organization and franchise system as we grow. His pedigree with industry-leading brands will lead to better day-to-day operations. Finally, his energy for the job is unsurpassed. We are very confident that Mark will be a great fit for Salsarita’s.”

About Salsarita’s

Founded in 2000 in Charlotte, N.C., Salsarita’s operates more than 80 franchised locations in 19 states. Two restaurants are company-owned. Salsarita’s expects to have at least 2-3 new franchise agreements signed before the end of 2012, with long-range projections calling for over 300 locations nationwide over the next several years. For more information, visit

Media Contact:

Sanderson & Associates, Ltd.
Courtney Thomas



Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)