November 08, 2012 // Franchising.com // SCOTTSDALE, Ariz. - Parents seeking a unique birthday adventure for their children soon will be able to grab their backpacks and head to The Little Gym. Nickelodeon and The Little Gym International today announced a partnership that will bring Dora the Explorer-themed birthday parties to the more than 210 The Little Gym locations in the United States.
The Little Gym, the leading experiential learning and child physical development center for ages four months through 12 years, will become the exclusive host of Dora the Explorer-themed birthday parties during its 2012-2013 season. The company has worked with Nickelodeon to create a special birthday party curriculum that includes a storyline and music from the Emmy award-winning animated preschool series. The Little Gym’s trained instructors will lead children through a Dora adventure featuring encounters with Backpack, Map and other characters from Dora’s world.
“We are excited to be partnering with Nickelodeon on this opportunity to add a ‘serious fun’ element to the birthday parties we offer at The Little Gym. ‘Serious fun’ at The Little Gym is about children developing physical skills in a way that they just see as ‘fun,’ and Dora The Explorer is great example of that approach – kids using their brain power while being entertained at the same time,” said Bob Bingham, President & CEO, The Little Gym International.
The Little Gym expects to also add Go, Diego, Go!-themed parties later in the 2012-2013 season.
The Little Gym was acclaimed by Parents Magazine in 2010 as the #1 place to host children’s birthday parties. The Little Gym’s Awesome Birthday Bash features games, music and fun activities created especially for the birthday kid and guests. To locate the nearest The Little Gym location, please visit www.thelittlegym.com.
The Little Gym is the world’s premier experiential learning and physical development center for kids ages four months through 12 years. To parents, The Little Gym is an internationally recognized child development program, proven to teach social and physical skills appropriate to each stage of childhood by creating opportunities to experience achievement and build selfâ€confidence. The Little Gym has locations in 28 countries and is represented by 210 locations in the U.S. and 300 total worldwide. For more information, visit The Little Gym at www.TheLittleGym.com.
R. Antonette Communications for The Little Gym