Red Robin Joins Heinz to Honor Veterans on Monday, Nov. 12
America's Gourmet Burger Expert Provides a Free Tavern Double to All Veterans and Active Duty Military on Veterans Day and participates in the Heinz 'Our Turn to Serve' Campaign
GREENWOOD VILLAGE, Colo., Nov. 8, 2012 // PRNewswire // - In honor of Veterans Day, Red Robin Gourmet Burgers, Inc. (Red Robin) is giving away one free Tavern Double to all guests who show their military ID, proof of service or who are in military uniform on Monday, Nov. 12*. Red Robin is also supporting the Heinz "Our Turn to Serve" Campaign to assist in raising funds for the Wounded Warrior Project®. In addition, Red Robin will make a donation of $10,000 to Wounded Warrior Project.
Red Robin is proud to offer America's veterans a guest favorite, Red's Tavern Double and Bottomless Steak Fries®, for free on Veterans Day. The burger includes almost one-third of a pound fire-grilled beef patties topped with melted American cheese, fresh lettuce, tomato and Red's Secret Tavern Sauce on a toasted sesame bun and is served with free Bottomless Steak Fries, which means free refills. Guests can "style-up" their Tavern Double with one of five different styles including the new Pub Crawl, Pig Out, Cry Baby, Cantina Jack and Fiery Ghost.
Red Robin is also celebrating veterans by participating in a national Heinz® Ketchup promotion that raises money and awareness for Wounded Warrior Project, a nonprofit, nonpartisan organization that honors and empowers Wounded Warriors.
The promotional campaign encourages consumers to scan a quick response (QR) code on the back of specially marked Heinz Ketchup bottles. Red Robin guests can also scan the QR code on the fabric banner displayed in the restaurant's lobby. The scanned code leads to a website where consumers can write their own "thank you" message to an active duty or retired military service member. Participants also have the option to email a "thank you" to a personal friend or family member who has served in the military by entering an email address. Heinz will donate $1 to Wounded Warrior Project for each "thank you" sent and an additional 57 cents for each message shared on Facebook or Twitter through the campaign, up to $250,000.
For more information on the Tavern Double or to find the restaurant location nearest you, visit www.redrobin.com.
* Participating restaurants only.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 470 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
SOURCE Red Robin Gourmet Burgers, Inc.