CBS's Hit Series "Undercover Boss" Takes Cinnabon President Kat Cole Through Journey Inside Franchise and Distribution Channels
New Episode of Emmy Award-Winning CBS Reality Series to Be Broadcast Friday, Nov. 16
ATLANTA, GA - (Marketwire - Nov 12, 2012) - As the leader of Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, Kat Cole is used to seeing people smile while enjoying their indulgent treats. But her experience on the hit CBS series "Undercover Boss" helped her clearly see just how many dedicated and talented employees are helping to propel Cinnabon® as a brand. Cole's journey will unfold on national television as she takes a thorough look inside Cinnabon Friday, November 16 (8pm/7c) on the CBS Television Network.
"Being with the brand for almost two years, I wanted to go undercover to talk to our employees about what they are dealing with day to day and how the changes our team has made have impacted them, our brand and our guests. This was a unique opportunity to do that without being recognized," said Cole. "I walked away incredibly proud of our brand and with an even deeper understanding and appreciation for the unsung heroes throughout the Cinnabon system."
Cole's decision to participate in "Undercover Boss" fits well with her hands-on leadership style. She regularly visits bakeries around the world, often surprising employees as she rolls up her sleeves to work alongside them on all sides of the business. She became President of the company in 2011 and since then has become known for her intense and collaborative leadership style. Cole wanted to find ways to improve and grow the Cinnabon brand through the experience on "Undercover Boss." At age 34, Cole is the youngest "boss" to be featured on the show.
She and other Cinnabon leaders will take what Cole learned and continue to build on the experience. Jobs that she participated in during the show include bakery cashier, machine operator, coffee host and bakery manager. As a result of "Undercover Boss," several company-wide initiatives have been put into place, such as more efforts toward multicultural marketing, engaging employees in local fundraising efforts and a greater emphasis on product sampling.
Each week, the Emmy Award-winning "Undercover Boss," which is just starting its fourth season, follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 900 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.
Fishman Public Relations
847-945-1300, ext. 240
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