Orange Leaf Frozen Yogurt Hopes to Warm the Hearts of Those in Need Through Nationwide Pajama Drive

Customers Donating New PJs will Receive Free Froyo

OKLAHOMA CITY - November 12, 2012 - (BUSINESS WIRE) - As the temperatures drop, thousands of less fortunate adults and children across the country could use a warm, clean pair of pajamas to help make their nights cozier. That idea inspired Orange Leaf Frozen Yogurt, one of the leading frozen yogurt chains, to host a nationwide pajama drive this holiday season that just launched in stores.

“Orange Leaf is an unconventional brand, so we wanted to do something different than the more traditional food or coat drive this holiday season”
Now through Sunday, Dec. 16, any customer who donates a new pair of pajamas, at any one of the participating Orange Leaf Frozen Yogurt stores, will receive a coupon for 3 oz. of free froyo as thanks. All pajama donations will benefit local charities, selected by individual store owners based on personal community connections.

In addition to the regular lineup of popular frozen yogurt flavors, customers can choose from one of the six limited-time only winter frozen yogurt flavors available, too, such as Gingerbread, Peppermint, Eggnog, Hazelnut, Chocolate Mint and English Toffee, as well as no-sugar-added, gluten-free and lactose-free options, where available.

“Orange Leaf is an unconventional brand, so we wanted to do something different than the more traditional food or coat drive this holiday season,” said Reese Travis, CEO of Orange Leaf Frozen Yogurt. “Through our Pajama Drive, we’re hoping to fulfill an often-overlooked need and help thousands of people stay a little cozier this winter.”

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with more than 200 locations from coast to coast. Ranked one of the fastest growing limited service chains by Technomic, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit www.orangeleafyogurt.com, like Orange Leaf Yogurt on Facebook, or follow us on Twitter @myorangeleaf.

Contact:

GroundFloor Media
Trish Bennett
303-931-0013
tbennett@groundfloormedia.com

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