FASTSIGNS® Rolls out New Design; Undergoes Visual Communications Transformation
CARROLLTON, Texas - November 13, 2012 - (BUSINESS WIRE) - FASTSIGNS®, the leading sign, graphics and marketing franchise with more than 530 locations worldwide, is undergoing a complete visual communications makeover in support of new brand positioning that communicates that FASTSIGNS is “More than fast. More than signs.™”
“We provide comprehensive visual communications solutions to companies and help them get their message out in an impactful, consistent manner. We understand the importance of brand integrity and we offer so much more than we are known for providing,” said Drue Townsend, Senior Vice President of Marketing for FASTSIGNS International, Inc. “Updating our own look and messaging has served as a case study of its own as we try to better explain all that we provide to companies.”
One component of the new branding is bright, colorful “connector icons” that visually communicate the different strategies, project services and product solutions that FASTSIGNS provides. These icons are used across all customer touch points including the web site, marketing materials and the center décor, which features vibrant exterior window graphics, interesting interior ceiling and wall graphics, educational menu boards and bold vehicle graphics that take the new look on the road.
“The visual elements of our branding truly reflect what FASTSIGNS offers in a simple, clean and consistent way,” explained Townsend. “The new messaging strategy and subsequent new graphics have made it easier to visually explain what we offer to prospects and customers. It is also serving as a great training tool for newer team members and a great energizer for the entire team. We are in the business of visual communications, and now we better look the part.”
Most of the North American FASTSIGNS locations have completed their visual transformation, with all expected to by year end.
FASTSIGNS® is a sign, graphics and visual communications company that helps customers of all sizes – across all industries – meet their business objectives and increase their business visibility. Some of the products and services that FASTSIGNS uses to provide comprehensive solutions include vehicle, floor and window graphics, point of purchase signs, digital signs, labels and decals, architectural and interior décor signs, printing, promotional products and wearables, mobile marketing and other related marketing services. To learn more, visit www.fastsigns.com or call 800-FASTSIGNS for a location near you.
FASTSIGNS Corporate Communications
Jayme Cherubini Nelson