Chester's Celebrates 2,000 Restaurant Milestone
Chester's Opening at Love's in Williston, ND to Mark the Occasion
November 14, 2012 // Franchising.com // Williston, ND - Chester's celebrates passing the 2,000 store milestone with its newest location at the Love's Travel Stop in Williston, ND, opening Thursday, November 15.
In 1952, W.O Giles founded the Chester's business, which initially used his patented deep fryers for donuts, and then later for fried chicken. Six decades on, Chester's now serves customers its signature menu worldwide having experienced tremendous growth under the leadership of W.O. Giles' son, Ted Giles, current President and CEO.
"Reaching this milestone is a testament to the dedication and efforts of the entire Chester's team. I am thrilled to share in the continued growth of the Chester's brand," said Ted Giles.
As any Chester's fan knows, a celebration is not a celebration without Chester the Chick. First introduced in 1965, Chester the Chick will lead the festivities in Williston - greeting customers, posing for photographs and signing autographs. Located on U.S. Highway 85 just north of Williams County Road, Chester's newest Love's location will be serving the full Chester's menu in a setting that will offer customers both a game room and dine-in seating.
Deliciously crispy on the outside, tender and flavorful on the inside, Chester's hand breaded fried chicken and chicken tenders are cooked to golden perfection. A variety of classic side dishes will also be featured on the Williston menu including signature potato wedges, coleslaw, fried okra and fried corn. And don't forget the sauce! Chester's signature dipping sauces are the perfect complement to delicious chicken.
Since becoming Chester's first franchisee in 2004, Love's has played a key role in helping expand the Chester's footprint. Today Love's operates over 50 franchised Chester's locations across the United States.
"From the beginning of the Love's and Chester's partnership, Chester's has brought great brand recognition and an outstanding product to each of our partner locations. Congratulations to the Chester's organization on reaching this milestone. We are excited to be part of the celebration," remarked Joe Cotton, Director of Restaurant Services with Love's Travel Stops.
"Our partnership with Love's Travel Stops is great for the continued growth of the Chester's brand," states James Venable, Vice President of Store Operations with Chester's International. "The Love's motto of Clean Places, Friendly Faces combined with Chester's great tasting, fried chicken makes Williston a welcome stop on the road."
About Love's Travel Stops
Founded in 1964 by Tom Love, Love's Travel Stops is headquartered in Oklahoma City and remains entirely family-owned and operated. The company operates more than 290 locations and 150 truck tire care centers in 39 states. To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.
Chester's is a leader of quick serve restaurant (QSR) concepts with 2,000 Chester Fried licensed and Chester's franchised locations. Chester's offers high quality, great tasting products, flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides. For more information, please visit Chester's Web site at: www.chestersinternational.com.
800-646-9403 ext. 493