November 19, 2012 // Franchising.com // RICHARDSON, Texas – Wingstop has landed in Southfield! The 530-unit, award-winning wing chain has opened its first restaurant in Michigan, located at 25110 Evergreen Road in Southfield.
And soon, Detroit-area wing fans will have several new locations to get their fix. In addition to the new Southfield location, Wingstop has signed three development agreements that will result in multiple new restaurants in the area, including restaurants opening soon in Livonia and Warren.
John C. Draper, II an experienced operator who manages several restaurant concepts in Detroit, plans to open multiple Wingstop restaurants in Detroit, beginning with the state’s first restaurant, now open in Southfield.
A second Detroit-area location will quickly follow Draper’s Southfield opening. Franchise owner Andrew Elliott is scheduled to open in late-November at 28517 Schoolcraft Rd. in Livonia.
In addition, a third franchisee, Stephen Davidson, expects to open in Warren, Mich. early next year at 28656 Dequindre Rd.
“Wingstop has arrived in Detroit in a big way,” said Draper, who is already beginning construction on his second and third Wingstop locations, on 8 Mile Road and in Roseville. “We are all longtime members of the community, and we’re committed to developing Wingstop in the area and adding new jobs to Detroit.”
Davidson, a 30-year food service industry veteran, agrees Wingstop will be the perfect addition to the market.
“There’s great potential to grow this national brand in Detroit,” said Davidson. “I was basically born and raised here, and as a longtime resident, I’m proud to see new businesses and concepts come into the city. We’re all excited to open our doors and start serving fresh, made-to-order wings to sports fans, families, and the Detroit community.”
With a sole focus on cooked-to-order chicken, the Wingstop menu features classic and boneless wings, chicken strips and Glider sandwiches – all sauced and tossed in 10 original flavors. Homemade side dishes include seasoned fries, cut fresh daily from Idaho potatoes, baked beans and potato salad.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 520 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.