Flip Flop Shops, Sanuk Make Winter Your Beach
Holiday Promotion Gives Free Tee with Purchase When Consumers “Warm Their Toes” with Sanuk
November 19, 2012 // Franchising.com // ATLANTA – “Make Winter Your Beach” this holiday season with Flip Flop Shops and Sanuk. From November 19 through January 6, Flip Flop Shops is partnering with Sanuk for its 2012 holiday, system-wide promotion to help consumers “Warm Their Toes” with new winter styles and free tees.
Consumers at any of the Flip Flop Shops locations throughout the United States, Canada, Guam and the Caribbean will receive a free, limited-edition Sanuk “Make Winter Your Beach” tee with any Sanuk purchase of $60 or more, while supplies last.
“While it’s getting pretty cold outside, there’s still hardcore consumers, like us, who always Free Their Toes®,” said Brian Curin, the President (Size 10) of Flip Flop Shops. “Flip Flop Shops historically sees increased system-wide sales during the holiday season. It’s an equal dose of consumers still rockin’ their flip flops and others escaping the cold weather, wanting to sport the latest and greatest while on vacation. Sanuk always puts the ultimate spin on summer footwear and their ‘Chill’ series is the perfect way for our consumers to ‘Warm Their Toes’ in the cold months ahead.”
As part of the promotion, each Flip Flop Shops location will devote its unique and innovative "flip flop tree" exclusively to Sanuk product lines, in addition to branded window banners, floor mats, peg talkers, cash-wrap posters, and a Sanuk DVD playing on all shop TVs. Flip Flop Shops’ staff will create further awareness for the promotion by wearing Sanuk-branded tees and footwear.
“At Sanuk, we’re all about living the summer lifestyle year-round, and we love that Flip Flop Shops shares the same passion we do,” explained John Gothard, the Vice President of Sales (Size 10) of Sanuk. “There’s no other retailer that consumers can go to year-round for a wide selection of flip flops and sandals. We’re excited to partner with them for their holiday promo and look forward to a great 2013.”
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from leading brands, such as: Sanuk, OluKai, Quiksilver, ROXY, Reef, Cobian and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.
“Partnering with Sanuk for our holiday promotion just makes sense,” said Alan Woods, the COO (Size 11) of Flip Flop Shops. “Whether it’s the ‘Chill’ series, sidewalk surfers, or sandal collections, the brand delivers awesome footwear that makes for the perfect holiday gifts or fresh vacation kicks.”
Today, Flip Flop Shops has more than 70 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 100-plus shops in the development pipeline.
For more information or to find the nearest Flip Flop Shops location, visit http://www.flipflopshops.com.
About Flip Flop Shops
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as Sanuk, OluKai, Quiksilver, ROXY, Reef, Cobian and Cushe. Flip Flop Shops began franchising in January 2008 and continues to be recognized by industry leaders as one of the fastest-growing franchises and retailers in the nation. Company accolades include: the International Council of Shopping Centers’ prestigious “Hot Retailer Award” and ranking No. 170 in the 2012 Inc. 500 | 5000 list of fastest-growing private companies in the United States, as well as the sixth fastest-growing franchise and ninth fastest-growing retailer in the nation.
Growing the brand to more than 70 shops in operation and 100-plus in the development pipeline, the executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill, Nike and OfficeZilla.com. The lifestyle franchise is an Environmentally Responsible Retailer™ encouraging the nation to Free Their Toes®. For more information on the franchise opportunity, visit http://franchise.flipflopshops.com/.
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers. These closed-toe sandals are often referred to as “Not-A-Shoes” for their patented construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Learn more at www.sanuk.com. Smile...Pass It On!
Fishman PR & Marketing
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