November 30, 2012 // Franchising.com // SCOTTSDALE, Ariz. – With mobile traffic to TheLittleGym.com website comprising more than 30 percent of site visits, The Little Gym this month became the first children’s physical development center to launch its own dedicated mobile site.
The Little Gym’s new mobile site – m.TheLittleGym.com – is a near replica of the company’s colorful main site, optimized for most smartphone operating systems, including iPhone, iPod, Android, Blackberry, and Palm. It was designed from the ground up to incorporate features that new families considering The Little Gym and current members would find convenient.
The Little Gym’s mobile site features detailed program information, videos and location-based services to easily direct parents to their nearest The Little Gym. Parents also can find local details such as class, birthday and camp schedules, local blogs, and can even submit a request for a Free Introductory Class.
“We designed the new mobile site to be a foundation for two-way communication between parents and our local The Little Gym owners,” says Bob Bingham, president and CEO, The Little Gym International. “With so many of today’s parents on the go, we knew that we needed to create a mobile friendly experience that was effective and still reflected the ‘serious fun’ aspect of The Little Gym brand.”
A Windows version of the new mobile site will launch soon.
The Little Gym is the world’s premier experiential learning and physical development center for kids ages four months through 12 years. To parents, The Little Gym is an internationally recognized child development program, proven to teach social and physical skills appropriate to each stage of childhood by creating opportunities to experience achievement and build selfâ€confidence. The Little Gym has locations in 28 countries and is represented by 210 locations in the U.S. and 300 total worldwide. For more information, visit The Little Gym at www.TheLittleGym.com.