Smashburger Opens First Latin America Restaurant in Costa Rica
Better Burger Chain Celebrates Grand Opening with Debut of Locally-Inspired Costa Rica Burger
DENVER - December 3, 2012 - (BUSINESS WIRE) - Smashburger, the rapidly expanding better burger restaurant, celebrated the grand opening of its first Latin American restaurant location in Costa Rica on Saturday, December 1. This restaurant, located at Centro Comercial Lincoln Plaza, Moravia, San Jose, is the first of 18 franchise locations planned for the area by franchise partner Richard Eisenberg of QSR International. Eisenberg will also soon open locations in Central America, South America and the Caribbean.
The popular better-burger chain, recently named by Forbes Magazine as “America’s Most Promising Company”, is fast becoming an international favorite as well. The opening of Smashburger’s first Costa Rica restaurant marks the third international market for the brand outside the United States. It currently operates locations in Kuwait and Canada, and plans to open its next international locations in Saudi Arabia in early 2013.
“Our expansion into Latin America is an important milestone for Smashburger,” said David Prokupek, Chairman and CEO of Smashburger. “We’ve built a brand that has a strong, passionate following well-beyond the borders of the United States. Costa Rica is certain to be a great market for us.”
Smashburger, a brand that has built its reputation on fresh, made-to-order, 100 percent Certified Angus Beef that is “smashed” and seared to lock in the juices of the burger, offers a regional recipe in every market. In Costa Rica, the local burger is topped with chorizo, grilled Turrialba cheese, refried black beans, fried potato sticks, and Lizano cilantro mayo on a classic egg bun. Cost Rican customers may also enjoy Smashburger’s Pejibaye Frites, a side of flash-fried and seasoned peach palm fruit with cilantro mayo, or Portabello mushroom fries.
Franchise owner Richard Eisenberg commented: "We are delighted and privileged to have opened our first Smashburger location in Costa Rica. It’s a restaurant that truly sets a new standard in the way people enjoy burgers.”
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with global appeal, offering a variety of handcrafted menu items, including regionally inspired burgers and sides, and a ‘create your own’ model that allow guests to customize their experience. Smashburger also offers a wide assortment of chicken sandwiches, a selection of local beverages, craft beer and hand-spun Häagen-Dazs® shakes to provide a unique experience. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the globe with 186 restaurants across 28 markets in the United States, Canada, Kuwait and Costa Rica. Smashburger recently topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award and was also named to the Inc. 500 List of America's Fastest Growing Companies the past two years in a row. To learn more, visit www.smashburger.com.