December 05, 2012 // Franchising.com // The Beef Jerky Outlet store in Ashland, Virginia has announced a special offer for buying jerky for the folks in the armed services. Customers can purchase jerky at a 10% discount and then place it in a special barrel that gets shipped to the troops. The gift can be anonymous or sent with a message. One thing is certain; the appreciation is real when the troops receive a pack of genuine Beef Jerky Outlet jerky. The Beef Jerky Outlet Franchise is a unique national franchise specializing in all kinds of beef jerky from original to blazing hot and over 200 other varieties.
Beef Jerky Outlet store manager Allen Musick says that the special offer is intended for troops currently serving in Afghanistan. "Customers can purchase any item in the store and receive a 10% discount. They can write a message on the box and place it in a special jerky barrel for the troops. When the barrel is full we package the jerky and arrange to ship it at our expense." Allen adds that the Beef Jerky Outlet has military contacts who select the serving units to receive the shipments. The commanding officer at the battalion or company level is be responsible for distribution.
The Ashland store is located in The Shoppes at Winding Brook, 11670 Lakeridge Parkway, Suite 2B. The busy retail shopping district just north of Richmond, features the Bass Pro Shops and other quality retailers. The Ashland store is the first of several Beef Jerky Outlets to be located in the Richmond-Washington DC area. Scott Parker, a founding partner of The Beef Jerky Outlet Franchise, says that the Ashland location has all of the necessary elements for a successful store. “As a national franchise, we have found the formula for success. The combination of unique, high quality products and the right location makes for a winner every time."
Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Walking into a Beef Jerky Outlet store, customers will be surprised by the wide selection of flavors. The bulk jerky is set out in authentic covered barrels for sale by the pound. Jerky in packs and big one pound bags line the shelves. The authentic atmosphere of the stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
Scott Parker puts it best, “When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too--sausages, popcorns, peanut butters--but make no doubt about it: Beef jerky is the primary focus.”
The high quality and variety of the product is a driving force behind the success of The Beef Jerky Outlet stores. There is a growing market for gourmet jerky and smoked meats. The opportunity to shop a vast selection of premium jerky and smoked sausages offers a unique attraction. Scott says, "Here at The Beef Jerky Outlet we sell true ¼ lb, ½ lb and 1 lb bags. Bottom line, we sell USDA Beef Jerky that can’t be bought at markets or convenience stores. All of our suppliers use whole muscle beef which is raised in the United States. We’ve got something that people crave and it’s damn good and tastes great."
Paul Lyons, also a founding partner, emphasizes the advantages of The Beef Jerky Outlet marketing system for the franchisee, "The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers. We have created the brand, system and support to help you take control of your own future. The marketing of our products has always been to keep it simple.”
The Beef Jerky Outlet is a unique national franchise founded by business entrepreneurs Scott Parker and Paul Lyons. The Beef Jerky Outlet has opened franchise stores at locations around the country. Many of the stores are located near strong tourist areas and entertainment venues. The Beef Jerky Outlet Franchise is an example of the kind of investment opportunity that can succeed in a challenging economy. Scott and Paul are creative entrepreneurs building a new business model in a market segment that was ready for development.
The store offers free samples for those who like to try a variety of flavors before purchasing. Sampling is the key to sales, according to Paul Lyons, "People appreciate the opportunity to experiment a little with the flavors. They commit to a purchase when they find something they love. The expense of providing samples is very small compared to the sales and customer loyalty it generates." Paul adds that an informal, laid back interaction with the customers is part of the Beef Jerky Outlet's attraction as a franchise. "If you are looking for a quality franchise that is also social and fun, then we may be the right fit for you."
The Beef Jerky Outlet Franchise now has 15 active stores across the country. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. The Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with high margin returns on moderate start-up costs.
For complete information contact a member of our Franchise Team by visiting us at http://www.thebeefjerkyoutlet.com/contact.php
Beef Jerky Outlet Franchise, Inc.
P.O. BOX 575, Seymour, TN 37865
F: (866) 876-3626