December 05, 2012 // Franchising.com // PARSIPPANY, N.J. and OVERLAND PARK, Kan. – Better Homes and Gardens Real Estate LLC announced today that the independently owned and operated residential real estate brokerage firm formerly known as Prudential Kansas City Realty has now joined the Better Homes and Gardens® Real Estate franchise network. Led by its president and CEO David Cooper, the company will now do business as Better Homes and Gardens Real Estate Kansas City Homes and is the brand’s first franchisee in the state of Kansas. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and related services.
“We are thrilled to welcome David Cooper and his entire team of professionals into our franchise network,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “With the decision to affiliate their business with Better Homes and Gardens Real Estate, David Cooper and the firm’s ownership group have given a strong affirmation of the value our brand delivers in the consumer marketplace. We are pleased to expand our brand presence into Kansas City, a flagship market in the Midwest. This is another significant franchise growth milestone for the Better Homes and Gardens Real Estate brand network.”
Including this announcement, Better Homes and Gardens Real Estate has signed 15 companies to its domestic network in 2012, bringing the overall size of the franchise system to 258 offices, 44 companies and approximately 8,350 sales associates.
Since its inception in 2004, Better Homes and Gardens Real Estate Kansas City Homes has grown to encompass six offices and more than 425 agents serving the greater Kansas City market. Two branch offices are located in Kansas City, Missouri. Four offices are in Kansas, including two in Overland Park, one in Leawood, and one in Prairie Village. The company’s corporate office is in Overland Park.
Earlier this year, REAL Trends magazine ranked the company among the leading residential real estate brokerages in the United States. With 3,343 transaction sides in 2011, the firm ranked No. 122 among the nation’s top 500 brokerages, and also ranked No. 136 nationally with over $789 million in closed sales volume last year. The company earned the No. 22 ranking among the 520 companies in the Prudential Real Estate Affiliate network in 2011. Better Homes and Gardens Real Estate Kansas City Homes has closed over $1 billion in sales volume during the last twelve months.
“We had the natural opportunity to assess what was best for the future of our company as changes were occurring in our previous franchise organization,” said Cooper, who manages the firm’s day-to-day operations and represents an ownership group of seven individuals, who collectively have more than 175 years of real estate experience. “Out of all the many options that we had to choose from, it was clear to us that adding the power of the well-established Better Homes and Gardens Real Estate name and franchise network was the best long-term move for our company, our agents and our clients. This is a strategic decision that reflects not only where we want to go and what we aspire to be as a company, but also what consumers most value from their real estate professionals. We believe the Better Homes and Gardens Real Estate brand gives us unparalleled marketing resources to target new customers and offer additional value to our clients.”
Using sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home.
“We’ve built the Better Homes and Gardens Real Estate franchise system on a brand that’s been an integral part of the American home since 1924 — a brand deeply committed to a greater quality of life for individuals, families and communities,” added Chris. “The Better Homes and Gardens brand enjoys 97% awareness among women in the United States and touches 40 million people every month.”
Better Homes and Gardens® is a registered trademark of Meredith Corporation that was licensed to Better Homes and Gardens Real Estate LLC in 2007. The licensing agreement between Realogy and Meredith is for a 50-year term, with a renewal option for another 50 years.
Through the Meredith relationship, Better Homes and Gardens Real Estate and its franchisees enjoy exclusive access to a Meredith database of 100 million consumers in America, which can be leveraged for intelligent prospecting and direct marketing to 6 out of 10 women and 8 out of 10 home-owning households.
In conjunction with this new franchise affiliation announcement, Better Homes and Gardens Real Estate Kansas City Homes has become a member of the Cartus Broker Network. Cartus, a Realogy subsidiary whose clients include over 64% of the FORTUNE 50, is the premier provider of global employee relocation solutions serving the corporate, government and affinity markets. In 2011, Cartus assisted in over 153,000 relocations in more than 165 countries for approximately 1,500 active clients.
“Our firm has earned a number of national awards for outstanding broker services in the corporate relocation market, and we believe that our performance level in this market will only grow stronger through our participation in the Cartus Broker Network,” said Cooper.
For more information regarding Better Homes and Gardens Real Estate Kansas City Homes, visit www.KansasCityHomes.com.
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. The growing Better Homes and Gardens Real Estate network includes approximately 8,350 sales associates and approximately 258 offices serving homebuyers and sellers in Canada and 26 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Kentucky, Kansas, Pennsylvania, Maine, Massachusetts, Minnesota, Missouri, New Hampshire, New Jersey, New York, Nevada, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. Better Homes and Gardens® is a registered trademark of Meredith Corporation that has been licensed to Better Homes and Gardens Real Estate LLC since 2007. The licensing agreement between Realogy and Meredith Corporation is for a 50-year term, with a renewal option for another 50 years. Each Better Homes and Gardens Real Estate office is independently owned and operated. An Equal Opportunity Company. Equal Housing Opportunity. For more information, please visit www.BHGRealEstate.com.
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