December 06, 2012 // Franchising.com // PARSIPPANY, N.J. - In support of its steadfast commitment to further expand its hotel offerings in Latin America as the region continues to experience strong economic growth and development opportunities, Wyndham Hotel Group, the world’s largest hotel company with nearly 7,260 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced the appointment of Luis Mirabelli as vice president of development for Latin America, effective Jan. 1, 2013.
In this newly created role, Mirabelli will be responsible for leading Wyndham Hotel Group’s development efforts in the region, including executing strategic deals in key markets, establishing and maintaining a strong network of multi-unit development partners and strengthening synergies between Wyndham Hotel Group and sister company RCI to help further growth in the region. He will be based in Buenos Aires, Argentina.
Mirabelli joins Wyndham Hotel Group from RCI Latin America, where he served as vice president of business development for South America. There, he focused on the development of the shared ownership industry and business alliances in South America, including expanding affiliated resort and new member bases, increasing new member acquisition and helping create and grow the South American Shared Ownership Investment Conference (SASOIC), an annual event for the shared ownership industry in Latin America.
“We are thrilled to welcome Luis to the Wyndham Hotel Group family,” said Daniel del Olmo, Wyndham Hotel Group’s senior vice president and managing director, Latin America. “His extensive experience, unrivaled passion and strong relationships in the region will be integral in helping us drive development and grow our portfolio of hotel brands in Latin America’s thriving markets.”
Wyndham Hotel Group is strategically expanding its footprint in the region, focusing its efforts in key countries including Mexico, Brazil, Colombia, Peru and Panama. The company recently announced the addition of its 100th hotel to its regional portfolio.
Wyndham Hotel Group reached this important milestone, in part, by developing strategic relationships with existing portfolios and established national hotel companies in Latin America. Earlier this year, the company announced an agreement with Hoteles Costa del Sol to franchise three new Ramada hotels throughout Peru in Cusco, Tumbes and Chiclayo.
The company also has agreements with two Brazilian-based real estate companies, EmCorp and Vert, to build and open additional Wyndham Hotel Group properties in the region. EmCorp has 25 properties in the pipeline, including three Super 8® properties that are scheduled to break ground before the end of this year. Agreements entered into with Vert call for nine new hotels, which include two recently-opened Ramada properties in Sao Paulo and Rio de Janeiro, Brazil.
The company’s loyalty rewards program, Wyndham Rewards®, was recently launched in Latin America in Argentina, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama and Peru.
Mirabelli began his career with RCI in 1992, returning in 2006 after serving as General Director for Royal Holiday South America for four years, where he was responsible for the company’s planning, business-to-business sales and administration.
Fluent in Spanish, English and Portuguese, Mirabelli earned a degree in Industrial Engineering from the University of Buenos Aires and attended the Massachusetts Institute of Technology’s Executive Program for the Americas.
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with nearly 7,260 hotels and approximately 618,100 rooms in 66 countries under the hotel brands: Wyndham® Hotels and Resorts, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by WyndhamSM, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels and offers more than seven million active members the chance to earn and redeem points for stays at more than 6,500 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com or desarrollo.grupowyndham.com.
Luis Mirabelli, vice president of development for Latin America, Wyndham Hotel Group
Christine Da Silva
Vice President, Marketing Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054