Wingstop Announces Winner of "No Bones About It" Video Contest
Crowdsourcing Contest Winner Jeremy Lough Raps His Way to a National Television Spot and $10,000 in Prize Money
December 10, 2012 // Franchising.com // RICHARDSON, Texas – Make “No Bones About It,” Wingstop has awarded the winner of its first video contest, Jeremy Lough with $10,000 and a national television spot.
The award-winning wing chain with more than 540 locations, recently announced Jeremy Lough as the winner of its first video contest, which invited wing fans to submit a 30-second video showing off why they love Wingstop boneless wings.
Lough, an electrician and a music producer from Modesto, Calif., collaborated with partners Li Esquilin, Olivia Cane and Fresh and Fly Productions to come up with the winning video. The spot features Lough and the “Wingstop Stylefree Crew” rapping about boneless wings, and was one of almost 100 submissions Wingstop received for the contest.
“I have been a huge fan of Wingstop forever, and Li and I actually wrote the lyrics for this song about four years ago just for fun,” said Lough. “Our friends and family loved it so when this opportunity came up, we had to jump on it. We wrote the music and hoped for the best since we’ve never entered a video contest before, and that made winning so much more incredible!”
The “Wingstop Stylefree Crew” spot recently aired on ESPN2 as part of the Wingstop national television campaign.
"This contest was a fun way for us to interact with our customers and let them tell us why they love Wingstop,” said Jason McEachern, vice president of technology at Wingstop. “We have loyal, dedicated wing fans and we love to hear from our guests. This was a way to turn over control to our customers and see what they could come up with. Jeremy and the Stylefree Crew did a great job and we’re excited to recognize them."
Fans can view the winning Wingstop video at YouTube.com/Wingstop and http://www.youtube.com/watch?v=7MFw6HTNS18. More information is available at Wingstop.com and Facebook.com/Wingstop.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 540 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.