Expansion Throughout the Northeast

Between Rounds Launches Unique Area Developer Program

December 17, 2012 // Franchising.com // Between Rounds Bakery Sandwich Café has launched an aggressive Area Developer Program of expansion throughout the Northeast, from Maine to Washington D.C. Franchise opportunities are now available.

The Between Rounds Area Developer Program is unique in its franchise offering, as it encompasses the operation of three retail bakery sandwich café locations as well as a manufacturing commissary in a protected territory. This development strategy allows each franchisee to maximize efficiencies in labor, food, and energy costs while providing a solid investment return.

The family-owned Between Rounds has been in business for more than two decades and is the brainchild of brothers Jerry and Joe Puiia, who are Staten Island, NY natives. Between Rounds' current locations include South Windsor (corporate headquarters), Vernon, Manchester and Tolland.

With the new Area Developer Program of three, five or ten retail locations, the franchisee is able to capture sales during breakfast, lunch and dinner. The manufacturing commissary allows the franchisee to build a vibrant wholesale business, which serves supermarkets and other bulk purchasers of bagels.

The Between Rounds retail concept is to offer a wide range of menu items for all day parts. Modern, comfortable interiors provide an atmosphere of an upscale bakery sandwich café in a fast casual dining environment that maintains a neighborhood feel. The menu consists of baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Catering for business functions and events is also a specialty. All locations offer free Wi-Fi for customers.

"The Area Developer Program offers excellent unit financial performance and wholesale distribution opportunities. The wholesale side enables franchisees to further create brand awareness and demand in the local community and can add significantly to their bottom line. Examples of wholesale accounts we presently serve are supermarkets, school systems and other restaurants and caterers," explained Jerry Puiia.

For more information about Between Rounds' Area Developer Program franchise offering, contact 860-291-0323 or visit www.betweenroundsbagels.com.

About Between Rounds Bakery Sandwich Café

Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi and the added convenience of a drive-thru window.

Between Rounds is expanding and franchise opportunities are available. Between Rounds' current locations include South Windsor, Vernon, Manchester and Tolland. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique Area Developer Program franchise offering contact (860) 291-0323 or visit www.betweenroundsbagels.com.


Steven V. Dubin
P:(781) 582-1061
C: (781) 864-1837
F:(781) 582-1075



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