NEW YORK - Dec. 17, 2012 // PRNewswire // - In the world we live in today, both food and technology are always at the tips of our fingers. Harnessing the power of that technology habit to support healthy behavior change, Weight Watchers International, Inc. (NYSE: WTW) today launched the new Weight Watchers 360° mobile app for iPhone, iPad and Android (Android available on December 18). The new app, which can be downloaded by first time users and updated for current users, features innovative ways to conveniently track food choices, manage environments, provide calm direction in common "panic moments," and jumpstart healthy routines. The app serves as the essential mobile support system for members with eTools or Weight Watchers Online subscribers following the new Weight Watchers 360° program introduced earlier this month, a breakthrough approach with the PointsPlus® plan as its foundation plus new curriculum and tools to help members make healthy choices second nature.
With a continued focus on ensuring members have the necessary knowledge and tools to make the important lifestyle decisions required for successful weight loss and long-term weight management, the world's leading provider of weight management services adds this companion app to its robust suite of web and mobile tools, available to members with eTools and Online subscribers. Providing a seamless integration for members with eTools following the program, the app offers convenient tools that align with the core elements of the new Weight Watchers 360° program and can help members with healthy habit development. Available for both iOS and Android, the Weight Watchers 360° app replaces the current Weight Watchers mobile app.
"Achieving weight loss goals in today's fast-paced world where food options are endless and technology can sometimes be more of a distraction than a help, Weight Watchers strives to provide its members with supportive and easy-to-use tools to complement its proven science-based program," said Mike Basone , President of WeightWatchers.com and Chief Technology Officer. "We continue to capitalize on the ubiquity of iPhone, iPad and Android devices to meet our members' needs whenever, wherever and however they want with mobile tools and apps that offer quicker and easier ways to track food and lifestyle choices."
The Weight Watchers Barcode Scanner app, also available for iPhone and Android, is another helpful tool for members to manage and track their food. Launched in 2011, it enables members to scan food labels and see an instant readout of the item's PointsPlus® value – whether browsing supermarket aisles or trying to make the best choice from the fridge or pantry at home.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
SOURCE Weight Watchers