Moe’s Southwest Grill Emerges in Costa Rica
Debut Marks Beginning of Five Costa Rican Locations for Fast-Casual Southwest Brand
December 19, 2012 // Franchising.com // ATLANTA – Moe’s Southwest Grill®, the fast-growing restaurant franchise best known for its flavorful southwest fare and fun and engaging brand culture, has opened its doors for the first time in Costa Rica. The restaurant, which began operations in Costa Rica on Nov. 10, 2012, is located at the newly designed Plaza Tempo in Escazu, an influential suburb of the nearby capital, San Jose.
Franchise partner Roberto Ricciardi plans to open five additional Moe’s throughout Costa Rica in the next five years, with the next two already projected to debut in 2013. Ricciardi is a multi-unit franchisee who has also developed the Cinnabon® brand in Costa Rica, Venezuela, and the Dominican Republic.
“Already in the first month, we’ve had a tremendous amount of positive feedback from the local community. Escazu is the ideal place to bring Moe’s with its wide variety of entertainment and shopping venues already established,” said Ricciardi. “We look forward to growing this location and expanding across Costa Rica in the coming years.”
This opening follows Moe’s recent expansion into Russia and is indicative of continued international expansion efforts for the brand. “The first day’s sales exceeded our expectations, and this is a positive sign as we seek franchise partner relationships outside the United States,” said Mike Shattuck, President of FOCUS Brands International, which handles overseas expansion for Moe’s Southwest Grill, as well as Carvel Ice Cream®, Cinnabon, Schlotzsky’s®, Seattle’s Best Coffee® and Auntie Anne’s® Pretzels.
FOCUS Brands has a robust international infrastructure that currently supports more than 1,000 locations in more than 60 countries and is poised to support significant international growth for Moe’s Southwest Grill. For more information, please visit www.moes.com.
About Moe’s Southwest Grill®
Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 480 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.
Fishman PR & Marketing
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