December 19, 2012 // Franchising.com // OAKVILLE, ON - The best gifts are the ones you get when you least expect them. So, Tim Hortons wants to help make "the most wonderful time of the year" even merrier with Random Cups of Kindness. Beginning December 18th, through to Saturday, December 22, thousands of randomly selected guests at more than 3,000 participating restaurants across the country will receive their order for free.
"At Tim Hortons we have the honour of serving millions of guests each and every day," says David Clanachan, COO, Tim Hortons. "With the hustle and bustle of the season upon us, we thought this would be the perfect time to show our appreciation and randomly surprise many of our loyal guests with a free order."
When the randomly selected guests are served, they will be handed a red bracelet as a memento. They are also being encouraged to share their experiences on Twitter using the hashtag, #randomcupsofkindness, or to post their experiences and photos on the Tim Hortons Facebook page (www.facebook.com/TimHortons).
"Our guests regularly connect with us in a variety of different environments, whether online at home, in restaurants or on-the-go with smart phones," says Clanachan. "They place orders, share experiences and give us great feedback. We want to thank them all and share Random Cups of Kindness with as many as we can."
With that in mind, the fun of Random Cups of Kindness is also being extended online. Each day during the five-day campaign, 100 Canadians who mention Tim Hortons in their Tweets will be randomly selected and surprised with a Tim card.
The Tim Hortons Random Cups of Kindness program is also being carried out across more than 300 participating US restaurant locations.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of September 30th, 2012, Tim Hortons had 4,138 system-wide restaurants, including 3,365 in Canada, 755 in the United States and 18 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
Paradigm Public Relations