Jamba Juice Rings in the New Year With the Unveiling of Brand-New Jamba Kids™ Meals

Nutritionist-Approved Kids Meals Provide the Highest Whole Fruit Servings of Any Leading Quick Service Restaurant Kids Meal

EMERYVILLE, Calif. - Jan. 3, 2013 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today announced the launch of its first kids-focused offerings, the Jamba Kids™ Meals. The new kids meals were designed in partnership with the Jamba® Healthy Living Council, and were informed by the U.S. Department of Agriculture's MyPlate dietary guidelines. They also have the highest whole fruit servings of any leading quick service restaurant kids meal.

Each meal contains two and one-half servings of fruits and/or vegetables, a serving of whole grains, and provides an excellent source of protein. "The new Jamba Kids Meals are nutritious and delicious, on-the-go choices for children between the ages of four and eight," said nutrition expert and mother of three, Elizabeth M. Ward, MS, RD, author of MyPlate for Moms and How to Feed Yourself & Your Family Better, WebMD.com contributor, and Healthy Living Council member. "Plus, kids love to go to Jamba Juice® and Jamba's new meals are nutritious choices that parents can feel good about giving to their kids—it's a win-win."

The Jamba Kids Meals include a 9.5-ounce smoothie paired with a child-friendly food choice. The smoothies have no added sugar and are made from only fruit and juice. The Berry Beet It!™ smoothie also contains vegetables. Adding even more fun for kids, the meals also come with stickers and a color-changing straw. The kids meal menu at Jamba Juice features four smoothies and two food options, which can be mixed and matched to make the Jamba Kids Meals:

  • Cheesy Stuffed Pretzel
  • Pizza Swirl with Turkey
  • Strawberries Gone Bananas™ Smoothie
  • Blueberry Strawberry Blast-off™ Smoothie
  • Popp'in Peach Mango™ Smoothie
  • Berry Beet It™ Smoothie

"As a leader in the smoothie and juice industry, Jamba Juice has been providing consumers with innovative and delicious on-the-go solutions for over 22 years and we are thrilled to introduce something new that is specially tailored to the needs of our youngest customers," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "The involvement of the Healthy Living Council in the development process and the resulting nutritional components of Jamba's Kids Meal reinforce Jamba's longstanding commitment to simplifying healthy living for the whole family."

For more information about the Jamba Kids Meal, please visit www.JambaJuice.com/jambakidsmeal.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Contact:

Neighbor Agency for Jamba Juice Company

Celia Sepulveda
+1-858-337-1326
celia@neighboragency.com

Megan Klein
+1-805-415-7310
megan@neighboragency.com

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