Wendy’s Revamps Its Value Menu

Launch Supported by “Claim Your Taste” Digital Experience

January 03, 2013 // Franchising.com // DUBLIN, OH – As America enters another year of economic uncertainty, one thing Wendy’s® can assure consumers of is that its value menu, originally introduced in 1989, is now completely revamped to include up to 18 menu items ranging from 99-cents to $1.99.*

The Right Price Right Size Menu™, available in Wendy’s restaurants nationwide, is not the standard value menu consisting mostly of snacks and side items. Wendy’s value menu, among the largest in the quick service restaurant industry, offers customers an entire meal. Examples include four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich. The variety is so extensive; consumers can create 4,896 tasty trios from the Right Size Right Price Menu.

“Value is what you get, not just what you pay,” said Craig Bahner, Wendy’s Chief Marketing Office. “Consumers are making smart choices how they spend their money. Our new Right Price Right Size Menu is a cut above the competition in variety and taste by offering more flavor and meal options than other value menus.”

Additionally, Wendy’s is promoting a $1.99 Kids’ Meal after 4:00pm with tasty options for apple slices, Juicy Juice® Apple Juice or TruMoo® Milk.

“Today’s economy makes it harder for families’ to enjoy the fun experience of dining out together. We’re lowering our Kids’ Meal price and offering more choices for side options. Together with our expanded value menu, we offer quality foods, variety and portion sizes to make the family meal a great experience,” Bahner said.

In 1989, Wendy’s founder Dave Thomas introduced the Super Value Menu, a step that all major chains have since followed. Thomas’ pioneering spirit lives on today with the introduction of the Right Price Right Size value menu. This new menu not only delivers on value, but the consistent Wendy’s promise of quality and fresh preparation.

Wendy’s Launches Its Biggest Effort in the Digital Space

2013 marks the year of digital explosion by Wendy’s to engage online consumers. The launch of “Claim Your Taste” game, wendys.com/claimyourtaste, is Wendy’s biggest effort in the digital space by creating an exclusive online experience.

“Claim Your Taste” rewards customers for sharing online their favorite Right Price Right Size value menu items by becoming eligible to be a virtual spokesperson for their taste claims. Their Facebook profile picture and name may appear with their menu selections on Wendy’s digital properties, including its Facebook page, wendys.com, and custom banner ads.

“‘Claim Your Taste’ is a fun way for our customers to share with us and their friends how they customize their value meals,” said Bahner. “It enables Wendy’s fans to become virtual spokespeople for their taste claims. We encourage Wendy's fans to enjoy their taste claims at their nearby Wendy's and tell us what makes them their favorites on Twitter using #ClaimYourTaste.”

“Claim Your Taste” is the first of a three-part digital effort that will run yearlong in support the Right Price Right Size Menu.

About The Wendy’s Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com, or www.aboutwendys.com.

Media Contacts:

Denny Lynch
614-764-3553
denny.lynch@wendys.com

Eric Hills
404-879-9290
eric.hills@ketchum.com

*Recommended RPRS Menu pricing. Prices and participation may vary.

Juicy Juice is a registered trademark of Societe´ Des Produits Nestle´ S.A., Vevey, Switzerland.

TruMoo is a registered trademark of Dean Food Company.

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