Bruegger’s Bagels Celebrates 30 Years of Fresh-Baked Bagels

Bakery Celebrates Milestone with Return of Fan Favorites

January 09, 2013 // Franchising.com // BURLINGTON, Vt. – Bruegger’s Bagels celebrates 30 years of serving up its fresh-baked, New York-style bagels by adding new flavors to its lineup of nearly 20 bagel varieties and by inviting its Facebook fans to bring back some retired favorites.

For those who crave something new, Bruegger’s Bagels’ latest flavor – the Five Grain Everything Bagel – will appear in bakeries starting today through May 7. Nostalgic bagel lovers can visit the Bruegger’s Bagels Facebook page for a chance to bring back a flavor blast from the past. Old-time favorites like Trail Mix, Cranberry Orange, Marble Rye, Pretzel and more will be on the ballot, and the bagel with the most votes will return to the Bruegger’s Bagels menu for a limited time this year.

“For 30 years, we’ve been the only national chain to offer bagels that are baked fresh all day in each of our locations,” said Bruegger’s Executive Chef Philip Smith. “We are always focused on the future – innovating and refining our guests’ experience -- but this anniversary gave us a chance to let our loyal guests tell us what they have loved all along.”

Voting ends Feb. 7. In the meantime, Bruegger’s Bagels fans have some new reasons to visit their local bakery. Along with the hearty Five Grain Everything Bagel, the bagel bakery will bring back all-time favorite Maple cream cheese to its exclusive lineup of natural, 100-percent Vermont-made cream cheese flavors. As a complement, Bruegger’s Bagels will add its French Toast coffee to the menu, perfect to warm up a cold day with flavors of maple syrup and just a touch of cinnamon. All Bruegger’s Bagels coffee blends are made with Arabica beans roasted to perfection and brewed fresh throughout the day.

Bruegger’s Bagels will also feature a hearty breakfast sandwich for winter’s crisp mornings –
its classic egg, bacon and cheese sandwich on a sesame bagel. The all-day breakfast sandwich is also great with the featured Five Grain Everything bagel with its savory mix of spices and seeds.

Bruegger’s Bagels is the only bagel bakery chain in the country that fresh-bakes New York-style bagels in each of its locations, using the same recipe developed nearly 30 years ago by company founders. Everything on the menu is handcrafted, including the bakery’s New York-style bagels baked fresh on-site each day, its signature made-in-Vermont cream cheese, and its custom-made breakfast and lunch sandwiches and salads.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 304 Bruegger’s Bagels bakeries in North America. Renowned for its award-winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-café sector. Founded in 1983, BEI is headquartered in Burlington, Vt. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

Media Contacts:

Tracy Aiello | Kathryn Peevey
24-hour Media Line: 817-329-3257
Tracy@spmcommunications.com
kathryn@spmcommunications.com

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