California Fresh Coat Owner Named Chamber’s Entrepreneur of the Year
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California Fresh Coat Owner Named Chamber’s Entrepreneur of the Year

Virna Hudson and her husband, Cliff, have been honored by the Tracy, CA Chamber of Commerce as the Entrepreneur of the Year for their outstanding Fresh Coat Painters franchise.

Cincinnati, OH (PRWEB) January 09, 2013 - For Virna Hudson, owner of Fresh Coat of Central Valley, success is encapsulated in a single moment, the instant when her client walks into a newly-painted home and, for the first time, glimpses the transformation. “That to me, it makes my day. That’s what we always strive to ensure when we do a job, that we do it right,” she said.

That single-minded dedication to her clients’ needs and accompanying business acumen has earned Hudson the honor of being named Entrepreneur of the Year by the Tracy, California Chamber of Commerce. The Tracy resident will be recognized at the chamber’s gala in February.

“It’s truly an honor,” Hudson said of the recognition. “This year has really been an exciting year.”

From the outset, Hudson saw the need to plant roots, to network with other like-minded business professionals. “Before we even started the business, we got involved in the community. It’s all about establishing relationships,” Hudson said. Their commitment to quality and community encouraged impressive growth. Hudson and her husband, Cliff, began with three employees when they first opened their Fresh Coat business in 2008; that number has risen to nearly 20. Virna Hudson runs the residential portion, concentrating on sales and marketing, while Cliff focuses on the commercial estimating and operations. Painters, estimators, a bookkeeper, and foremen round out their team. Just this month the couple moved from a home office into a 1,200-square-foot showroom and office space.

Bernard Brozek, president of Fresh Coat, said Hudson’s success is indicative of her overall ability to connect with clients, coupled with the strength of the painting industry.

“Virna and Cliff embody what is great about the Fresh Coat community,” he said. “They are successful themselves, and they’re always happy to help their fellow owners by providing advice based upon their vast experience.”

“Painting is always an essential service,” Brozek said. “In a slow economy, people are enhancing their current homes or maybe trying to sell or simply moving into a new space. In a booming economy, people are building new homes, expanding existing ones, or simply upgrading what they have. Regardless of the situation, painting comes into play. No matter the economy, it’s always in demand.”

Aside from networking and marketing, Hudson said, it’s also essential to take note of clients’ needs and provide an honest recommendation of the necessary scope of work, without the characteristic hard sales pitch.

“Most clients have an idea what they want in regards to color choices but others just simply do not know and need assistance. That's where we come in and make sure we listen to what our client wants,” she said.

“When we say we will be there on time and we are. If we say a project will take two days, we deliver on that promise. We take the hassle out of painting by ensuring that our clients don't have to worry about anything except picking out their color. In most cases our clients are not even at home while their house is being painted. They get to come home after we are finished and relax, because our painters will even clean up after we are done. The bottom line is we are not satisfied until our customer is completely 100 percent satisfied. We are fortunate to have a great staff on board who truly pride in their work,” Hudson said.

“Most of the business we get is through word of mouth and referrals. We made sure to hire the right people, which then allows us to showcase our work,” Hudson noted.

“Above all, people want to do business with people that they know and trust, I truly believe that.”

To learn more about Fresh Coat Painters of Central Valley or to schedule a free on-site quote for residential or commercial projects in Tracy, Stockton, Manteca, Livermore and their surrounding California communities, call 209-390-4326 or visit

About Fresh Coat Painters

Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit


Bernard Brozek
Fresh Coat Painters



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