Dorel Baila Promoted to Director of Entertainment Sales

January 10, 2013 // Franchising.com // Wellington, Fla. - LED Source, the leading North American LED lighting solutions provider specializing in architectural, entertainment and retrofit applications, is pleased to announce the promotion of Dorel Baila to Director of Entertainment Sales.

"Dorel has earned this position through good old fashioned hard work,” said LED Source president and CEO Marcel Fairbairn. “Our clients love him, and quite frankly, we reserved this position for when he was ready. That time is Now!"

Baila added, “I appreciate the company having the faith in me to give me this new promotion. I live and breathe LED lighting, and love this company and especially our clients. I intend to bring the same passion and effort to this position as I have in the past.”

In his new role, he will oversee LED Source’s entertainment division, which specializes in LED lighting solutions for nightclubs, TV and film, staging and production, house of worship and theme parks. Baila will continue to work out of the company’s new Wellington, Fla. headquarters and will manage additional Entertainment salespeople. He will also oversee sales for the Coemar LED product line, which is distributed exclusively by LED Source.

Baila has been with LED Source since 2007, making him one of the company’s longest-tenured employees. He came on board as the company’s first-ever shipping manager. In the five years since, he has earned several promotions and eventually worked his way up to the position of entertainment sales associate. In this position, he led the company in individual sales, exceeding $1.1 million in his first full year on the job.

Prior to joining the LED Source team, Baila worked in the hospitality industry, and in several nightclubs and bars in various positions. He graduated from the University of Florida in 2003 and also has experience in the finance industry, having worked as a commodity futures broker after graduation.

About LED Source

Founded in 2005, LED Source is North America’s first and only franchisor of LED lighting. The company supplies LED products to a variety of spaces, and specializes in design, support, development, project management and financing through its Retrofit, Architectural and Entertainment divisions. Applications include commercial office spaces, schools, churches, theaters, art galleries, restaurants and nightclubs, special events, residential and landscape lighting and much more.

LED Source recognized a fast-growing marketplace for LED lighting with boundless potential and as a result launched a franchise program in 2009. The company has opened franchise locations in Eastern Canada; Calgary, AB; Lawrence, Ks.; Bloomington, Ind.; Wichita, Kan.; Los Angeles; Urbandale, Iowa; Austin, Texas; Denver, Colo.; Charlotte, N.C., and Tampa, Fla. LED Source is developing in states along the Eastern Seaboard and expects to add 12-15 franchise locations in 2013. Long term goals for the company plan for a network of 150 franchise offices throughout North America within three years.

SOURCE LED Source

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