NEW YORK - Jan. 10, 2013 // PRNewswire // - On Saturday, January 12, nearly 900 participating Weight Watchers locations will hold a special "One Amazing Day"public event: A celebration of Weight Watchers' 50th anniversary and an opportunity for thousands of successful members to share their stories of weight loss and transformation to inspire others.
"When members attend Weight Watchers meetings, they see and hear from others who have lost weight successfully, including every one of our Leaders, which instills a sense of belief that they can do it, too," said Daniel Boockvar , Senior Vice President, U.S. Operations, Weight Watchers International. "One Amazing Day is an opportunity to apply that approach by combining the most inspiring stories from our members into one collective moment of sharing to encourage those who are ready to make a change."
One Amazing Day is part of Weight Watchers' year-long "Expect Amazing" campaign, which delivers a simple, singular promise: When a weight-loss program is built for human nature, you can expect amazing. That promise comes to life in the new Weight Watchers 360° program – a revolutionary approach designed to help make healthy choices become second nature. It recognizes that we're only human and success does not have to be synonymous with perfection.
As part of that recognition, Weight Watchers will be collecting and sharing stories of members and Weight Watchers Online subscribers – beginning with the thousands of storytellers at One Amazing Day and continuing with the "I'm Only Human and I Did It" Project. The project, launched on December 26, is dedicated to inspiring people who don't believe they have it within themselves to lose the weight and learn to keep it off. Members, including Jennifer Hudson and Jessica Simpson , and Online subscribers will share heartfelt and honest stories of their own journeys, including raw portrayals of their struggles, to help spread the message that you don't have to be superhuman to be successful at losing weight. Weight Watchers will also invite anyone to share their story via a special user-generated tab within the channel. The goal is to inspire people at any stage of their weight-loss journey to overcome self-doubt and believe they can do it, too.
Following are just a few of the amazing stories that will be delivered live and in person at participating locations across the U.S.:
Attendees at One Amazing Day participating locations can take advantage of a special one-day offer and will have a chance to win prizes. Most locations will hold One Amazing Day on Saturday, January 12 with select events to be held on Thursday, January 10. To find a One Amazing Day location in your area and confirm details, visit weightwatchers.com/oneamazingday.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
SOURCE Weight Watchers International, Inc.