Honest-1 Auto Care Reveals Significant Expansion Plans for 2013

Eco-Friendly Auto Maintenance Chain Expands Corporate Team with Two New Hires

January 11, 2013 // Franchising.com // SCOTTSDALE, Ariz. – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, announces strategic expansion plans for 2013, including franchise development nationwide and addition of two seasoned franchise professionals at the corporate office.

To streamline procedures in preparation for vast growth, Honest-1 hired Rick Sage as the Director of Marketing and Tod Swett as Director of Development.

No stranger to the franchise industry, Sage has held the position of account manager for United Marketing Solutions franchise, where he was responsible for improving market exposure and customer retention, and later held the position of marketing consultant for Minuteman Press, a full service copy, print and design franchise company. Sage most recently served as marketing director for Russell Enterprises, one of the nation’s largest hockey programs, with the responsibility of improving market exposure and brand recognition. In his role with Honest-1, Sage will help develop and implement processes necessary to sustain healthy franchise growth.

“After witnessing the lack of proper car maintenance services first-hand, I was thoroughly impressed by Honest-1’s core beliefs and superior service model,” said Sage. “I am honored to join the team at a time when the brand is primed for growth with limitless potential.

Swett’s vast experience in franchise development includes a recent tenure with United Franchise Group where he held his most recent title of marketing advisor. Swett has held a handful of other positions with franchised organization, including a managerial position with FASTSIGNS, a visual communications, signage and graphics franchise system, and various operational positions with United Franchise. In his new role, Swett will provide support for new Honest-1 franchisees, working closely with them from the time they sign their franchise agreement to get their location operating as quickly as possible.

“Rick and Tod have a proven track record in helping companies grow, and we are pleased to welcome them both to Honest-1,” said Jack Keilt, President and CEO of Honest-1 Auto Care. “With their support, we’re confident that Honest-1 will continue to be the fastest growing eco-friendly auto maintenance chain in America.”

In 2013, Honest-1 Auto Care projects to open 15 locations and sign 18 single-unit franchise agreements and 7 region developer agreements, each with the potential to open up to 20 locations in their respective territories. Honest-1 opened nine stores in 2012 and singed 11 single-unit franchise agreements and five region developer agreements.

Honest-1 Auto Care’s growing chain of 31 car-care locations in 14 states has transformed the traditional repair shop—viewed by some as a little greasy and intimidating—into an eco-friendly, customer-service-oriented business. Honest-1 provides centers that are family friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. Honest-1 also leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change.

For more information about Honest-1 Auto Care, please visit www.honest-1.com. For more information regarding franchise opportunities, please visit www.h1franchise.com.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 31 locations operating, Honest-1® plans to open 15 more locations nationwide in the next year. Honest-1® was ranked 321 in Entrepreneur magazine’s 2013 “Franchise 500” and ranked 338 in the magazine’s 2011 “Franchise 500” list. Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.honest-1.com. For franchise information please visit, www.h1franchise.com.

Contact:

Heather Youkhana
Account Coordinator
3400 Dundee Road, Suite 300. Northbrook, IL 60062
(O) 847.945.1300, ext. 253

 

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