Liquid Nutrition Shares 2013 Game Plan

Focused on Franchise and Brand Development

TORONTO - Jan 16, 2013 - (BUSINESS WIRE) - Liquid Nutrition Group Inc. (“LNGI” or the “Company”) (TSXV: LQD and LQD.WT) today shared its guidance for 2013 activities and growth.

Highlights of 2013 Guidance:

  • North American market can represent an opportunity/potential for 350 stores or more in the next five years
  • USA Sales target – 70 units in 2013 - USA National Sales Team built under the direction of franchise industry veteran Kris Simonich
  • Market development units to open in New York, Los Angeles and Chicago in 2013
  • Franchisees same store sales, year-to-date (as of 12/31/2012) are up 21%
  • C$3.6 million working capital on hand as of Q3-2012

LNGI President and CEO, Glenn Young, states: “In 2012 we signed over 80 franchises, and had same store sales growth at 21% as of 12/31/2012 year-to-date. With the collaboration of our newly appointed COO, David Bellissario, and Kris Simonich, Head of US Sales, we are pleased with the high calibre of the executive team in place to champion store development and franchise sales in 2013.”

About Liquid Nutrition Group Inc.

Liquid Nutrition Group Inc. (LNGI) (TSXV: LQD and LQD.WT) is a rapidly growing, hybrid retailer of functional beverages, fresh pressed fruit juices, vitamins and supplements. Liquid Nutrition is committed to building a global brand in the health and wellness industry by bringing its healthy and delicious product offering to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI has signed franchise agreements for over 80 stores across Canada, as well as license agreement in the Caribbean and the Middle East. For store locations, business opportunities or more information visit www.liquidnutrition.com. Please join Liquid Nutrition on Facebook and follow on Twitter @liquidnutrition.

About Team Liquid

Comprised of pro-athletes and experts in the world of sports, fitness and nutrition, members of Team Liquid were selected based on their personal and professional dedication to healthy active living. Members of the Team Liquid include: Steve Nash; Matt Ryan; Suzann Pettersen; Russell Martin; Vincent Lecavalier; Tora Bright; Elaine Hastings, RD, LD/N, CSSD, Nutritionist; Trish Stratus, seven times WWE World Champion, Yoga Master and Arlene Dickinson, Dragon’s Den CEO. To see what the Team Liquid has to say about Liquid Nutrition, please visit: www.youtube.com/watch?v=da785AGWQqk.

To receive Company news via email, contact erica@chfir.com and mention “Liquid Nutrition news” in the subject line.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed this release and neither accepts responsibility for the adequacy or accuracy of this release.

Media Contacts

Liquid Nutrition Group Inc.
Glenn Young
(905) 815-1112
President and CEO
glenn.young@liquidnutrition.com

Rob Hogan
(647) 404-4808
Communications
rob.hogan@liquidnutrition.ca

Investor Contacts:

Liquid Nutrition Group Inc.
Evan Brown
(905) 815-1112
evan.brown@liquidnutrition.com

CHF Investor Relations
Jeanny So
(416) 868-1079 x 225
Director of Operations
jeanny@chfir.com

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