RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a "Digital Upgrade" to the RE/MAX Design Center
NEW YORK, NY - (Marketwire - Jan 16, 2013) - Real Estate Connect - RE/MAX agents will be getting a "digital upgrade" to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media.
This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands.
RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move-up buyers, sellers, and investors as well as stay intouch with past customers. Integrated into the RE/MAX Design Center, which seamlessly shares data with RE/MAX LeadStreet, agents can begin marketing to prospects as soon as a lead is created.
The new YouTube-ready videos allow agents to pull in their listing data from LeadStreet to create home video tours and post them to their individual YouTube accounts -- which play on all mobile devices. Agents can also create promotional videos to enhance their company and personal brands as well as create local area tour videos to help dramatically increase Search Engine Optimization (SEO).
The new Single Property Websites use the latest in "responsive web design." This technology automatically adjusts the website's layout based on the size of the user's screen, eliminating the need for separate mobile, tablet and PC websites.
"RE/MAX continues to lead the industry with inventive and integrated technologies that make it easier for agents to reach buyers and sellers," said Mike Ryan,
RE/MAX Executive Vice President, Global Communications and Branding. "These new modern marketing products address the growing digital orientation of consumers who are living in a mobile-centric world."
RE/MAX Associates can learn more about the Premium products through free webinar previews provided by Imprev beginning the week of January 20th. Demonstrations of the new products are exclusively for RE/MAX agents who send an email to firstname.lastname@example.org from their RE/MAX email address.
Agents can purchase any of these modern marketing products independently: Premier Agent Campaigns, Premier Video-based Home Tours and Premier Agent Single Property Websites are each available for an annual subscription of just $199. However, all three offerings also are available in the "Premier Agent Plus" package for a special price of $299.
Premier Agent series of products and the RE/MAX Design Center are provided by Seattle-area based Imprev, Inc., the leading provider of integrated marketing solutions for the real estate industry.
"Premier Agent Campaigns:" These automated marketing Campaigns enable RE/MAX associates to solve one of the their biggest challenges: finding a simple, relevant and easy way to stay in touch with past, current and future home buyers and sellers. Pre-written by award-winning writers and editors, agents will have access to more than two dozen automated Campaigns targeting buyers, sellers, real estate investors as well as subjects that help agents reach their entire sphere of influence on a regular basis. Annual subscription is $199 each.
"Premier Agent Video:" Agents can power-up their SEO by creating video home tours for all of their listings, as well as neighborhood tours or even self-promotional videos. In the Design Center, agents simply add their own photos and custom text, pick a professional stock music soundtrack and then post the finished video directly to their own YouTube channels, to a social media site, embed it in an email or create a link to add on their own website -- all with just a few clicks. Annual subscription is $199 each.
"Premier Agent Single Property Websites:" Single Property Websites (SPWs) allow agents to create a separate, custom and mobile-ready website for every listing. Agents can add as many as 50 property photos and descriptions, a Google Map interface with street view, local links that can be fully customized (local schools, crime statistics, neighborhood data, etc.), a contact page to help capture leads, and an integrated video that can play a promotional or property feature. Traffic statistics and website analytics are included in the $199 annual subscription each.
"Premier Agent Plus:" Package includes Premier Agent Campaigns, Premier Agent Video and Premier Agent Single Property Websites for a $299 annual subscription -- nearly half-off the individual product prices.
About the RE/MAX Network
RE/MAX was founded in 1973 and in 2013 celebrates 40 years of making real estate history. The visionary Co-Founders Dave and Gail Liniger still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 85 countries. Nobody in the world sells more real estate than RE/MAX. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children's Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Please visit www.remax.com or www.joinremax.com.
Imprev, Inc. is the leading provider of private-label Marketing Centers for real estate companies and is the industry leader in providing fully integrated, high-quality, personalized marketing materials for more than 150,000 real estate agents worldwide. Imprev technologies maximize the marketing impact for real estate companies and agents, with simple-to-use and cost-effective ways for agents to enhance their own personal image while harnessing the influence of their company's brand. Imprev was established in 2001 and is headquartered in Bellevue, Washington. Visit Imprev at www.imprev.com.
Vice President, Public Relations
VP Communications & Marketing