January 16, 2013 // Franchising.com // NEW ORLEANS, Louisiana – Smoothie King Franchises, Inc. today announced its year-long commemoration of four decades as the premier global smoothie and nutritional lifestyle center. Taking place throughout 2013 with exclusive offers, giveaways and social promotions, the celebration will initialize today with the launch of Lean into Life--a six-week digital campaign that empowers guests to live happily, healthily and heartily.
“For the past forty years Smoothie King’s mission has been to relentlessly help people achieve a healthy lifestyle,” said Smoothie King Global CEO, Wan Kim. “In 1973 the company was groundbreaking in offering accessible, healthy alternatives to the typical meal on the go. More than 600 stores—around the world—later, our philosophy remains the same. We look forward to celebrating with our guests throughout 2013.”
Featured on the national Smoothie King Facebook page, the Lean into Life campaign will feature six weekly challenges that encourage fans to explore new ways to be good to themselves and others in 2013. Each week fans are asked to participate in the proposed challenge, capture an image of it and share on Smoothie King’s Lean Into Life Facebook contest page. Fans will be incentivized through weekly giveaways of $100 gift cards and an ultimate grand prize package that includes free smoothies for a year and a set of (4) bikes for family/friends. Additionally, Smoothie King will encourage guests to share photos of how they lean into life via Instagram and Twitter using the hashtag #leanintolife. Select photos will be aggregated and shared with Smoothie King’s 300,000 Facebook fans.
“A healthy lifestyle comes from a combination of smart food choices, exercise and a positive attitude,” said Smoothie King VP of Marketing, Bobby Williams. “Our Lean into Life campaign incorporates accessible, fun ways to give back to your body and mind. It’s a great way to motivate our guests online, while they enjoy delicious, functional nutrition offline.”
Week 1 – Resolution Renewal: Who or what is your motivation to stay committed?
Week 2 – Family Time: Spend quality time with friends & family.
Week 3 – Break Your Routine: Mix it up and try something you’ve never done before.
Week 4 – Keeping It Light: Take a photo of something that makes you laugh.
Week 5 – Roll With It: Visit your local Smoothie King on wheels.
Week 6 – Be Good To Others: Demonstrate little acts of kindness
Lean1-- Smoothie King’s meal replacement innovation delivering 20-30 grams of premium protein that boosts energy levels and helps burn body fat--will be featured throughout the campaign. Lean into Life starts today and will run through February 24, 2013.
For more information, visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing follow us on Twitter at http://twitter.com/smoothieking
Smoothie King is a privately held; New Orleans-area-based Franchise Company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2012, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year and no. 121 overall on the 2012 Franchise 500 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking
Saeger Media Group