Jamba Juice to Enter Missouri and Kansas with Franchise Development Agreement

ShowMe Smoothie, LLC Signs Exclusive Development Agreement for Fifteen New Jamba Juice Stores with Additional Development Rights for JambaGo and Smoothie Station Formats

EMERYVILLE, Calif. - (BUSINESS WIRE) -Jan. 17, 2013 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today that the company has entered into an exclusive franchise development agreement with ShowMe Smoothie, LLC, to develop 15 Jamba Juice® stores within Missouri and Kansas over the next nine years.

ShowMe Smoothie, LLC, is an investor group led by David A. Peacock, former President of Anheuser-Busch InBev subsidiary, Anheuser-Busch, from 2008 through 2012. Sportscaster Joe Buck and St. Louis University's Billiken Hall of Fame member Scott Highmark are also among the investors involved in the venture.

“We’re thrilled to be working with ShowMe Smoothie to bring Jamba Juice to Missouri and Kansas. This agreement will take advantage of all the growth formats in our portfolio to give Dave and his team the opportunity to develop the Jamba® brand across both states,” stated James D. White, chairman, president and CEO of Jamba Juice Company.

“We are incredibly fortunate to have an opportunity to be a part of the Jamba Juice growth story in helping to expand the brand to America’s heartland,” stated David A. Peacock, a principal member of ShowMe Smoothie, LLC. “Jamba is recognized around the globe as a leader in health and wellness; our goal is to bring that authenticity to St. Louis area consumers and beyond, establishing Jamba as the primary choice when they look for a healthy meal or snack.”

ShowMe Smoothie, LLC, will also serve as a Master Area Representative within the Missouri and Kansas markets for the sale and installation of JambaGo® units, as well as non-traditional “smoothie station” formats.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Source: Jamba Juice Company

Contact:

ICR
Matthew Lindberg
203-682-8214
Matthew.Lindberg@icrinc.com

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